‘HOTEL CHAMELEON’ Exhibition
Provides Color Consulting and Paint Sponsorship
Samhwa Paints Ind. Co., Ltd. (CEO President Oh Jin-soo) is collaborating with NOUHAUS, a life-curation living company.
Samhwa Paints provided color consulting and paint for the ‘Your Own Color for Your Own Rest <HOTEL CHAMELEON>’ exhibition, held for three months starting March 2 at the NOUHAUS Seongsu-dong Atelier.
NOUHAUS is a company that introduces new lifestyle experiences through its sophisticated living products, and it curates an exhibition each season to help customers discover inspiration in everyday life.
Held under the theme ‘HOTEL CHAMELEON: What Color Is Your Rest?’, this exhibition invites visitors on a journey to discover their own color through their own moments of rest.
To match the colors of NOUHAUS’s flagship product, the Classic Massage Chair, Samhwa Paints proposed a total of six themed colors: ‘Midnight Serenity’, capturing the quiet mood of the night sky; ‘Espresso’, resembling the deep richness of espresso; ‘Dewy Morning’, capturing the freshness of early morning; ‘Afternoon Blush’, evoking a dreamy mood; ‘Pure Grace’, conveying a clear and pure sensibility; and ‘Milky Sand’, capturing the natural mood of a resort getaway.
On the second floor of the NOUHAUS Atelier, a space was also created where visitors can select their favorite color from among the 36 trend colors of 2022 proposed by Samhwa Paints and explore the color story behind it.
Meanwhile, Samhwa Paints’ eco-friendly paint ‘I-Saenggak’ was used in the NOUHAUS exhibition hall for the safety and health of visitors. ‘I-Saenggak’ is a product that minimizes the content of organic solvents, heavy metals, and volatile organic compounds (VOCs) harmful to the human body, and has received eco-friendly certification from the Korea Environmental Industry & Technology Institute under the Ministry of Environment.
Lee Sang-hee, head of Samhwa Paints’ Color Design Center, said, “Going forward, we will continue to strengthen Samhwa Paints’ color consulting capabilities through collaborations with distinctive and diverse products.”