Samhwa Paints Industrial Co., Ltd. (President and CEO Oh Jin-soo) is running a special promotion with interior platform Zipdoc (CEO Kim Sung-ik) to celebrate the launch of ‘iLUX.’
Throughout the month of June, customers who decorate their interiors with the eco-friendly paint iLUX via the Zipdoc Interior website will be entered into a drawing to win prizes such as a 100,000-won gift certificate and gifticons.
iLUX is a new eco-friendly brand developed for construction professionals, drawing on the company’s No. 1 technology in architectural paint. Depending on the intended use, the lineup consists of iLUX Multi Flat for painting interior walls, iLUX Multi Eggshell for wood such as restroom/bathroom doors and furniture, and iLUX High Chroma, which delivers vivid, high-saturation colors.
In particular, iLUX Multi Eggshell is water-resistant for everyday use, so applying it to wooden doors in areas where water is used prevents moisture-related rot and warping. Its Easy Cleaning function also makes it highly resistant to stains. iLUX High Chroma can be applied both indoors and outdoors. Colors can be chosen from the 950-color chart provided by NCS Colour.
In addition to eco-friendly mark certification, it has received KAF certification from the Korea Asthma & Allergy Foundation, and it contains no formaldehyde or heavy metals, which are major causes of sick building syndrome.
An official from Samhwa Paint explained, “iLUX was developed as a specialized paint for interiors and exteriors, and it will deliver high satisfaction not only to professionals but also to general consumers,” adding, “This promotion was designed for customers who want to create a distinctive space using iLUX Multi Flat rather than wallpaper.”