'SOOP' Named No. 1 in Brand Power for 7th Consecutive Year

Home CC Interior Flooring Earns Top Score in Residential Flooring Industry

High-Performance Flooring Based on Diverse Customer Needs and Trends

‘SOOP,’ the Home CC Interior flooring brand of KCC Glass (Chairman Chung Mong-ik), has been named No. 1 in the residential flooring category for the seventh consecutive year in the ‘2022 Korea Brand Power Index (K-BPI)’ survey conducted by the Korea Management Association Consulting (KMAC).

Now in its 24th year, the Korea Brand Power Index is one of Korea's leading brand evaluation metrics, assessing the competitiveness of brands across major domestic industries through consumer surveys. Through this survey, Home CC Interior SOOP once again proved itself the most recognized brand among consumers, taking the No. 1 spot for the seventh consecutive year in the residential flooring category, ahead of numerous competing brands.

Home CC Interior SOOP received the highest ratings compared to competing brands across all ‘brand awareness survey’ items, including △top-of-mind awareness △unaided awareness and △aided awareness, and it also earned the industry's top scores across all ‘brand loyalty survey’ items, including △image △likelihood of purchase and △preference.

In particular, its focus on developing differentiated, high-performance flooring by analyzing diverse customer needs and trends—drawing on the know-how of KCC Glass, a leading domestic building-materials specialist—was assessed as a key reason for its high scores in this survey.

In line with the growing number of households raising companion animals, Home CC Interior became the first in the industry to launch ‘SOOP Dodam,’ a flooring product that obtained Pet Product Safety Certification (PS Certification). Last year, as inter-floor noise became a social issue amid the COVID-19 pandemic, the company released ‘SOOP Hyugaon,’ a premium flooring product that faithfully reproduces the feel of natural materials while offering excellent everyday-noise reduction thanks to its highly elastic cushion layer. By continually launching products tailored to changing customer needs, the company has been leading the flooring industry.

A KCC Glass official said, “Following our No. 1 ranking in the PVC flooring category of the ‘Korean Standard-Quality Excellence Index (KS-QEI)’ for 12 consecutive years last year, we are delighted that Home CC Interior's brand value—built on our commitment to providing customers with faith and trust—has once again been recognized through this seventh consecutive No. 1 ranking in brand power.” The official added, “As the experts who know homes best, we will continue to do our utmost to sustain our customers' trust based on outstanding products and high-quality service.”