Delivering every home-related customer experience in step with the customer journey
Expanded connectivity between services, along with diverse content and benefits
Ohou, operated by Bucketplace Co., Ltd. (CEO Lee Seung-jae), is launching a moving service to strengthen its position as a lifestyle super app.
Moving sits at the very front of the consumer's interior lifecycle. After deciding to move, most consumers refer to Ohou content while decorating their new home, purchase furniture and accessories, and carry out their overall remodeling. Accordingly, through the launch of its moving service, Ohou now provides every home-related customer experience and has strengthened connectivity between its services so that the customer's entire journey flows naturally and seamlessly within Ohou in one stop.
Until now, Ohou has been recognized as Korea's leading interior content-commerce app. However, following remodeling construction brokerage and simple repair and installation in the home-service area, it is now also offering a moving service, evolving into a 'super app' that lets users handle a wide range of areas through Ohou alone. As the role of residential space has diversified and shifted from a place for merely sleeping and resting into a space that embodies one's lifestyle in the wake of COVID-19, Ohou has stayed a step ahead as a super app and reinforced its differentiation from existing interior companies.
Unlike existing moving services, Ohou's moving service places the greatest emphasis on making moving—which had felt complicated—feel easy. It has enhanced reliability by providing information about companies that was previously difficult to verify—such as insurance certificates, business licenses, whether meal costs are requested, use of floor-reinforcement materials, and whether shoe covers are worn—as well as contract-verified reviews. Along with transparent disclosure of information to customers, it has added Ohou's own advantages by offering free, simple applications through the platform and informational content tailored to each stage of the move. Ohou's moving service is currently available in Seoul and the greater metropolitan area, and is scheduled to expand nationwide in the future.
Lee Seung-jae, CEO of Bucketplace Co., Ltd., said, "With the goal of becoming a lifestyle super app that solves everything related to space at once, we will strive to provide customer-tailored services so that customers think of Ohou for anything they need at home and can resolve it within Ohou."
Meanwhile, Ohou is a lifestyle super app that has recorded more than 20 million cumulative downloads, KRW 150 billion in monthly transaction volume, and over KRW 2 trillion in cumulative transaction volume. It is leading innovation in the lifestyle industry by providing every differentiated service related to space, from content, commerce, and construction brokerage (O2O) to direct delivery, repair, and installation.