An Integrated Creative Platform
Redefining Its Identity Through Rebranding
Stunning (CEO Kim Seung-hwan), Korea's largest creative platform, has completely replaced its symbol logo and unveiled a new corporate identity (CI).
With the goal of strengthening its corporate competitiveness through service diversification and market expansion, Stunning carried out the rebranding to redefine its identity as an integrated creative platform, rather than a company limited to design services.
In particular, the rebranding focused on developing a concept that could encompass the future growth direction of the design contest platform 'Loud Contest,' the one-on-one design commission marketplace 'Loud Market,' and Korea's only creative portfolio platform 'Notefolio,' all operated by Stunning.
The new slogan, 'Stunning, where creative ideas come together to change the world,' embodies the vision of gathering the creative ideas of people across the nation within the Stunning ecosystem to change the world. To achieve this vision, Loudsourcing plans to leap forward as an integrated creative platform where anyone across the nation—even non-designers—can participate in contests as long as they have a creative idea, covering areas such as 'naming,' 'slogans,' and 'marketing ideas.' Loud Market will work to build a process through which both creators and clients can be 100% satisfied via customized one-on-one projects, while Notefolio will evolve into a portfolio platform that offers designers opportunities for growth, employment, and project commissions.
Kim Seung-hwan, CEO of Stunning, said, "Through this rebranding, we will expand our service scope beyond design, which requires expertise, to include ideas that anyone can contribute, reinventing ourselves as a platform where everything related to 'creation' comes together," adding, "We will maximize the strengths of each of Stunning's services—Loud Contest, Loud Market, and Notefolio—and grow them into top-tier services to solidify our position as Korea's leading creative platform."
To celebrate the rebranding, Loudsourcing is also running a coupon pack event until April 30. During the event period, a coupon pack worth a total of 1 million won will be provided, with 100,000 won usable in each of 10 popular categories, and it can be used by anyone from new to existing Loudsourcing members.
Stunning operates the design contest platform 'Loudsourcing' and 'Notefolio,' on which 280,000 designers—more than 70% of Korea's 360,000 design creators—are registered and active. Over the past two years, Loudsourcing has grown rapidly, with a 2.5-fold increase in the number of designers and a 2.7-fold increase in registered design works, supporting successful design transactions between companies and designers.