Mattress Experience Rooms Available
Body-Pressure Measurement and Recommendation Service Offered
SLOU BED, a brand specializing in high-density sleep, has opened its first flagship store on Nonhyeon-dong's Furniture Street.
The 'SLOU BED Flagship Store Nonhyeon' is distinguished by moving beyond the conventional store format of simply selling products, instead allowing customers to feel sleep through a variety of senses and enjoy an immersive experience.
Upon entering the store, an illustrated video capturing the seasons plays, letting visitors visually take in SLOU BED's distinctive sense of comfort. A tea service that encourages calm relaxation, along with SLOU BED's signature scent, Night Breeze, captivates the senses of taste and smell. In addition, lightweight lounge slippers help relax the body, while a soothing playlist stimulates the sense of hearing—all designed so that customers can experience deep sleep engaging all five senses.
The mattress experience area is organized into rooms according to preference and mattress characteristics, making it easy to compare the feel of different products. In particular, each room is arranged as a private space, allowing for an immersive, undisturbed experience. Customers who want a tailored experience can identify their body-pressure type at the 'Measuring Lab' and receive a mattress recommendation service based on the measurement results.
There is also the fun of discovering elements throughout the space that embody the brand's values. Cotton spray, a nature-friendly material, is applied to the walls to give the space a cozy feel, and Tyvek, a recycled material, is applied throughout the space in various forms to express the eco-friendly brand concept through its materials, while SLOU BED's carefully selected mattress materials are also on display. To provide customers with a deep and complete high-density sleep experience, the store layout of the first floor and the first basement level—evoking the feeling of drifting into deep sleep—along with the phrases placed here and there, serve as further points of interest.
SLOU BED stated that it sought to create a space where customers can experience sleep through all five senses so they can fully focus on the mattress experience, and expressed its hope that visitors will enjoy a mattress experience on a whole new level at the SLOU BED Flagship Store Nonhyeon, where high-density sleep comes together.