Signify Korea (formerly Philips Lighting Korea), a global lighting company leading the connected lighting field, has signed a memorandum of understanding (MOU) for joint marketing and sales activities with TrackMan Korea, a leading company in the digital sports solutions industry.
TrackMan Korea, which has now signed the MOU with Signify Korea, is a digital sports solutions specialist whose core business is radar-based range finders. Through this agreement, Signify Korea and TrackMan Korea will begin by installing a variety of Philips lighting products and UV-C sterilizers in TrackMan Korea's showroom, and will go on to apply Philips lighting installation services to TrackMan's digital indoor golf solutions. In addition, the two companies pledged to build an ongoing partnership, including the provision of Philips sports lighting consulting for outdoor golf courses and the pursuit of joint sales activities going forward.
Kang Yong-nam, President of Signify for the Northeast Asia region, shared his thoughts, saying, "We are very pleased to be collaborating with TrackMan Korea, which is expanding its influence in the sports world through big data, a key element of the Fourth Industrial Revolution era." He added his expectations, noting, "Through this agreement, we will work closely together so that both companies can share their expertise and experience and grow together."
Jo Nam-min, CEO of TrackMan Korea, said, "We are delighted to be able to install Signify's outstanding Philips brand in the TrackMan Korea showroom and in TrackMan digital golf solution environments across the country," adding, "We will do our best to create synergy together through various collaborations with Signify."
▲ Signify Korea (formerly Philips Lighting Korea) has signed a memorandum of understanding for joint marketing and sales activities with TrackMan Korea, a leading company in the digital sports solutions industry. TrackMan Korea CEO Jo Nam-min (left), Signify Korea President Kang Yong-nam (right)