A total of 18 lifestyle-themed display spaces, with a specialized strategy that applies the floor plans of Daegu-area apartments
LX Hausys is opening large-scale ‘LX Z:IN Interior’ showrooms in department stores, accelerating the innovation of its B2C (business-to-consumer) distribution channels. In connection with this, LX Hausys announced that it has opened ‘LX Z:IN Interior Ziin Square Shinsegae Department Store Daegu Branch,’ a large total-interior showroom, at the Shinsegae Department Store Daegu Branch located in Dong-gu, Daegu Metropolitan City.
Until now, LX Hausys has opened showrooms in major home-appliance marts and complex shopping malls so that consumers can conveniently shop in one stop for all the products needed for home remodeling, from interior products to home appliances and furniture. Starting with this Ziin Square Shinsegae Department Store Daegu Branch, the company’s strategy is to expand showroom openings in earnest to department stores in major commercial districts nationwide, so that customers can also experience LX Z:IN Interior at department stores.
Ziin Square Shinsegae Department Store Daegu Branch is a large-scale remodeling showroom with a total floor area of 1,289㎡ (390 pyeong). It is configured to provide optimal interior solutions, ranging from residential-space-type exhibition halls where LX Hausys’ premium kitchen, bath, windows and doors, flooring, wallpaper, and door products are applied, to a material library where visitors can examine the distinctive features of individual products.
The residential-space-type exhibition hall is decorated with 18 diverse lifestyle-themed spaces and model-house-concept spaces by apartment size, which is expected to catch the eye of visiting customers. In particular, the model-house spaces, each measuring 138㎡ (42-pyeong type) and 123㎡ (37-pyeong type), apply actual Daegu-area apartment floor plans and incorporate LG Electronics’ home appliances and Casamia’s furniture, allowing visitors to experience the interior of an entire home in a more realistic way.
At the material library, visitors can check about 160 types of flooring products and various engineered-marble countertops for kitchen furniture, and at the Kitchen Lab corner, they can experience distinctive features unique to LX Z:IN Interior kitchen products, such as checking the optimal kitchen-furniture height according to the customer’s stature. In addition, the Launcher Zone—a space for B2B (business-to-business) and reconstruction customers—showcases premium products popular in the reconstruction market, including aluminum system windows and doors, high-end wood flooring, and engineered stone (E-Stone).
Kang Kye-woong, CEO of LX Hausys, said, “The Ziin Square Shinsegae Department Store Daegu Branch store embodies the result of LX Hausys’ long-standing deliberation on what customers want from an interior showroom,” adding, “Going forward, we will continue to expand our Ziin Square showrooms that connect customers with spaces, so that interior shopping—once complicated and difficult—can become a more convenient and enjoyable experience for our customers.”
▲ LX ZIN HOME1 model-house space (42-pyeong type)
▲ LX ZIN HOME2 model-house space (37-pyeong type)
▲ Lifestyle-themed space Selection 5 Cook Play
▲ Lifestyle-themed space Selection 7 Maison Planner Objet Collection
▲ Lifestyle-themed space Zenith 9 Chef Dining
▲ Lifestyle-themed space Zenith 9 Urban Suite
▲ Material Library
▲ Terrace space staged within the showroom