Shinhan Wallpaper Co., Ltd. (CEO Han Jung-hoon), the standard-bearer of wallpaper in Korea, has named actor Yoon Sang-hyun as its exclusive model.
According to Shinhan Wallpaper, Yoon Sang-hyun not only led the shoot with the family-oriented, approachable image he has long shown, but also demonstrated an outstanding ability to carry off every given concept, drawing admiration from the staff.
Yoon Sang-hyun's connection with Shinhan Wallpaper began when the actor started using the company's products. As his children are young, Yoon personally selected interior finishing materials such as wallpaper, which occupies the largest surface area in an indoor space. Shinhan Wallpaper's 'Living S' is distinguished by the application of Antifungus Technology. Antifungus Technology is a technology that inhibits and gradually removes mold by causing it to absorb the treatment along with the nutrients it takes in; it has also been verified by the Korea Conformity Laboratories (KCL).
Shinhan Wallpaper CEO Han Jung-hoon said, "We selected Yoon Sang-hyun as our advertising model because we judged that his family-oriented, warm image aligns well with the genuine values Shinhan Wallpaper pursues—caring for nature, people, and space," adding, "We look forward to a mutual synergy effect through this partnership between Yoon Sang-hyun and Shinhan Wallpaper, both of whom think of customers and family."
Meanwhile, Shinhan Wallpaper has launched its '2020 Sketch' collection, which eliminates worries about scratches and seams. It is characterized by its scratch resistance, invisible seams, and a paint-like, snugly adhering texture.
'2020 Sketch' applies colors from nature to everyday spaces, offering comfortable, cozy 'therapy.' In addition, '2020 Sketch' has received the highest grade for eco-friendly building materials as well as the Environmental Mark certification granted to products that reduce hazardous substances and living-environment pollution, and it has been selected as a recommended product by the Korea Atopy Association. An anti-mold function that inhibits mold and prevents its proliferation has also been added.
Unlike previous collections, the '2020 Sketch Collection' is organized into sections by color for easy at-a-glance viewing. Rich color gradations within a single pattern also broaden the range of choices. It presents a total of seven colors imbued with therapeutic effects, including 'Green,' which brings balance and harmony to body and mind for comfortable rest; 'Violet,' a mysterious color that sparks creative thinking; and 'Light Gray,' a restful color that brings peace of mind.
A Shinhan Wallpaper official said, "Because it is not only scratch-resistant but also has barely visible seams, it is perfect for consumers who value both functionality and design," adding that "Sketch, which captures the colors of nature, will offer a special therapy space unique to your home."
(* Please note that Shinhan Wallpaper is unrelated to the construction company currently at the center of controversy.)
▲ Shinhan Wallpaper has named actor Yoon Sang-hyun as its exclusive model. The photo shows Sketch 15060-3, 4 in refreshing Aqua.