Total home interior brand 'Daelim Dium' unveiled a new collaborative space proposing a new bathroom culture together with 'Happy Bath,' AmorePacific's flagship body care brand, from April 2 to 20.
This collaboration was arranged so that 'Daelim Dium'—the total home interior brand of Daelim Bath, the number one company in the bathroom industry—and 'Happy Bath,' Korea's leading body care brand, could, through their shared interest in the bathroom, propose a bathroom culture in which the bathroom is not merely a space for washing but a space for rest, healing, and the pursuit of beauty, thereby offering new value. It served as an opportunity to show how bathroom spaces and products come together in harmony to create comfortable and beautiful spaces, delivering inspiration and enjoyment for new bathroom interiors.
Accordingly, the 'Natural Baum' zone, which offers a relaxing feeling as if enjoying a rest in the middle of a forest, proposed a bathing space for healing as a perfect place of repose. Real wood and brown-colored acrylic materials heightened the natural atmosphere even further, and the space was designed so that it could be freely viewed from both inside and outside. In particular, Happy Bath's new product 'Siam Aroma' was displayed together, allowing visitors not only to feel a luxurious spa atmosphere but also to experience the actual product.
In addition, the powder room–style 'Grace Kelly' zone, imbued with a cozy and sweet atmosphere, gave the space a sense of rhythm through its distinctive polygonal design. Recreating the powder room that women dream of, it was presented as a space for pursuing beauty together with Happy Bath's 'Micro Micellar Cleansing Foam.'
This collaborative space consisted of a total of three areas—△a bathing space for healing △a powder space for beauty △a hand massage & remodeling consultation space—where Daelim Dium's signature bathroom remodeling products 'Natural Baum' and 'Grace Kelly' were harmoniously displayed alongside Happy Bath's new products.
The exhibition's exterior broke away from a standardized booth layout, boasting a three-dimensional, beautiful form when viewed from any position. At the entrance, a sculpture embodying the meaning of the two companies' collaboration was installed to draw greater attention to the space. In particular, at the very top of the booth's roof, a sculpture was installed depicting the 'bear' that symbolizes Daelim Dium embracing the 'bubble' that symbolizes Happy Bath. Furthermore, the two companies' BI and product packaging were crafted and displayed in the form of acrylic mobiles, and the fragrance of Happy Bath's new product Siam Aroma was diffused to create a fragrant and luxurious atmosphere—further emphasizing the significance of the collaboration.
Meanwhile, 'Daelim Dium' is a total home interior brand launched in 2018 by 'Daelim Bath,' Korea's top bathroom specialist. Drawing on the number one domestic bathroom company's roughly 54 years of expertise, space remodeling know-how, accumulated product strength, and confidence in construction, the brand proposes a total home interior that goes beyond the bathroom to encompass kitchens, doors, flooring, and more, transforming limited spaces to suit the user's lifestyle.