Wins Two Titles in the 2022 Premium Brand Index
C&Tus Sungjin (CEO Ha Chun-wook), renowned for its life care solutions brand ‘Aer,’ has been named the No. 1 brand in the yellow-dust/protective mask and filter showerhead categories of the ‘2022 Premium Brand Index (KS-PBI).’
Now in its 15th year, the Premium Brand Index is a brand evaluation model jointly developed by the Korean Standards Association and the Seoul National University Institute of Management Research, and selects the brands with the highest premium value in each industry through large-scale consumer surveys. Aer ranked first among the candidates in the yellow-dust/protective mask category and in the filter showerhead category—new this year—across six metrics including brand awareness and brand image, taking two titles at once.
Under the motto of a ‘better daily life’ for customers, Aer offers a range of products designed to improve customers’ quality of life—including premium masks, filter showerheads, automotive air conditioner filters, and eco-friendly replaceable pillow covers—based on world-class dust-collection filter core technology.
Recognized for their outstanding performance as premium masks that are both safe and comfortable to breathe in, Aer masks have won awards in the mask category of both the Premium Brand Index and the Korea Brand Hall of Fame for two consecutive years since 2021, demonstrating the brand’s powerful strength.
In addition, Aer filter showerheads offer both a mist spray mode and a deep clean mode, allowing users to adjust the spray mode to suit the area being cleansed, and have won great affection from customers as a filter showerhead product that realizes next-generation water solutions.
Ha Chun-wook, CEO of C&Tus Sungjin, said, “We are delighted that Aer masks and filter showerheads have been selected as No. 1 in the Premium Brand Index,” adding, “As a life care solutions brand dedicated to customers’ safe and comfortable lives, we will continue to develop and innovate our products without pause.”