Power tool demonstrations and new product showcase
Continuing to expand consumer touchpoints
AIMSAK Co., Ltd., Korea's only company specializing in cordless power tools, took part in the '2021 Gwangju Kyunghyang Housing Fair' held from April 1 to 4, where it demonstrated power tools and introduced its new BL18 7 Series products to window and door, home interior, and residential construction builders, as well as general consumers.
Through its participation in this Gwangju Kyunghyang Housing Fair, AIMSAK built a brand image that brings it one step closer to consumers, and highlighted that it is launching power tools that maximize user convenience and workability with lightweight, compact designs.
Because AIMSAK produces all of its products domestically, it holds a thorough advantage in quality compared to products manufactured in China and other regions. Having focused on the continuous development and production of cordless power tools for more than 28 years since its founding, the company has built up development know-how and infrastructure for cordless power tools, establishing market competitiveness through differentiated core technologies.
In addition, as a strategy to further strengthen customer satisfaction, last year the company constructed a new Customer Support Center at its headquarters to provide fast, accurate, and courteous customer service (3Day-Service). AIMSAK is currently working to develop the latest products that can enhance consumer satisfaction through ongoing communication with some 300 dealerships and 1,000 retail stores nationwide.
Meanwhile, in recognition of achievements including reaching KRW 350 billion in cumulative production sales by competing against foreign products through the development of localized cordless power tool technology, creating some 1,250 cumulative direct jobs through continuous business expansion and job creation, and contributing to national tax administration through faithful tax payment, AIMSAK became the first power tool manufacturer to receive the Iron Tower Order of Industrial Service Merit at the '55th Taxpayers' Day' event this past March.