Growing into a Space-Styling Company
‘It’s Emons Time’ Video
Emons (Chairman Kim Kyung-soo) has undertaken a bold rebranding, transforming from a comprehensive furniture company into a company that proposes spaces as a lifestyle. The move is aimed at growing beyond simply selling furniture into a space-styling company that helps create stylish spatial settings.
Under the slogan ‘Today’s Sensibility, Today’s Space,’ Emons has established a new brand identity emphasizing trendiness and is working to strengthen its competitiveness. Building on the heritage accumulated over the past 43 years, the company plans to deliver a new brand experience that carefully reads customers’ sensibilities and presents the value of life within a space.
As part of this rebranding, Emons unveiled a new CI (Corporate Identity) that embodies its vision. From the previous logo, the company removed the point image depicting ‘E,’ the first letter of the Emons brand name, and completed a clean logo using only the brand name in the design.
In addition, Emons applied a curved design with a soft sensibility and flexible mood, replacing the vertical lines of the previous design, to create a visual distinction from the old logo. On advertising materials that meet consumers directly, a smile-shaped curve was added beneath the logo, reflecting the company’s intent to reach consumers with a delicate sensibility.
For the brand color, Emons uses a distinctive and positive blue tone, but in a slightly brighter shade than the previous navy, maintaining the brand identity while also reflecting a passionate, trendy, and future-oriented image.
A new campaign video has also been released through the official YouTube channel. Through the message ‘It’s Emons Time,’ the video conveys Emons’ brand philosophy of providing a new life through refined space styling. Highlighting the feature that allows consumers to customize products as they wish, the video shows colors and configurations continuously changing each time the model touches a product. The key point is a production in which life transforms into something colorful and vibrant to enjoy upon encountering Emons furniture.