‘ZIZONE’ Brand Store on the B1 Level of Lotte World Tower

More than 250 lifestyle items and a space full of vibrant colors

Ace Hardware, the home-repair specialty brand of Eugene Home Center, announced that it carried out the space painting of the ZIZONE brand store.

The ZIZONE store, a culture brand newly unveiled on the B1 level of Lotte World Tower, is decorated with more than 250 lifestyle items and vibrantly colored spaces that bring to life stories spanning the everyday lives of its characters.

Ace Hardware was in charge of the painting for the ZIZONE store, which is drawing attention as a space with impressive, distinctive and differentiated color styling. Ace Hardware used the premium imported paint ‘Clark+Kensington’ to realize sophisticated colors tailored to the ZIZONE brand and the traits of its characters.

The ZIZONE store features custom colors that reflect the characteristics of the brand story of its characters, whose vintage mood is part of their charm. To this end, Ace Hardware specially developed custom colors reflecting the traits of the ZIZONE brand as well as characters such as Zizi, Pingo, and Sikppangsae, in line with Clark+Kensington’s identity of being ‘the soul paint that’s just right for me.’

Special colors applied to the ZIZONE store—including ‘Pingo Special Pink,’ which reflects the positive energy of Pingo, a quirky, mischievous pink cat; ‘Zizi Queen Bee Yellow,’ which showcases the seemingly ordinary yet special charm of office worker Zizi; ‘Bread18 Light White,’ which captures the freedom of Sikppangsae, the dream-bearing outsider; as well as ‘ZIZONE Art Blue’ and ‘ZIZONE Piano Blues’—can be found exclusively at Ace Hardware stores.

An Ace Hardware official said, “Through this collaboration, we wanted to deliver the special experience that color offers not only to ZIZONE fans but to everyone who visits the space,” adding, “We hope visitors create enjoyable experiences at this ZIZONE store, which stands out for its lively, vivid sense of color.”

Meanwhile, Ace Hardware, the exclusive importer and seller of the premium imported paint ‘Clark+Kensington’ manufactured in the United States, is the world’s largest home improvement brand, found in some 6,000 stores across more than 70 countries worldwide. In Korea, it operates offline stores—including its Seoul Geumcheon location, which first opened in 2018—along with Yongsan, Nowon, Ilsan, Toegyewon, and Incheon Yeonsu, as well as an online mall.