Showcasing key products such as doors, pivot doors, and interior films featured in the drama
Interior film 'Heim' earns Environmental Mark certification
Total interior brand 'Yerim' has stepped up to support the production of the KBS 2TV weekend drama 'Beauty and Mr. Romantic.'
First aired on March 23, the KBS 2TV weekend drama 'Beauty and Mr. Romantic' is a romance coming-of-age drama depicting the roller-coaster life reversal of Park Do-ra (played by Im Soo-hyang), a popular actress who overnight falls to rock bottom, and Go Pil-seung (played by Ji Hyun-woo), a rookie drama PD who loves her and helps her rise again. With its solid lead cast, the drama is expected to carry the first half of this year. Yerim has previously drawn viewers' attention by sponsoring key products for drama sets such as 'Doctor Cha Jung-sook,' 'It's Beautiful Now,' and the recently popular and concluded 'Hyosim's Survival,' presenting a variety of spatial interiors.
For 'Beauty and Mr. Romantic,' the plan was to familiarize viewers with the Yerim brand and its key products—pivot doors, doors, interior films, and more—through the drama's spatial interiors, based on the characters' roles and the storyline. Beyond the residential spaces in the drama, Yerim's doors, moldings, and Tembo boards were installed at the main sets, including the broadcasting station and offices, showcasing commercial space interiors. In particular, Yerim's interior film 'Heim,' installed on the walls and furniture of the broadcasting station set, has earned Environmental Mark certification in recognition of its eco-friendliness in hazardous substance categories, and is characterized by its diverse colors and outstanding ease of installation. A Yerim official expressed their aspirations, stating, "Through a new product portfolio slated for release in the first half of this year, Yerim will advance as a specialized interior brand tailored to a variety of spaces such as offices, hospitals, and academies, with a core focus on 'space expansion' and 'eco-friendliness.'"
Meanwhile, as a total interior brand, Yerim provides a differentiated brand experience and services—covering doors, wall finishing materials, kitchens, interior films, windows, and more needed for interiors—through its headquarters showroom in Incheon and some 50 showrooms nationwide, including in Seoul and Busan.
▲ Heim interior film installed at the main set of the KBS 2TV drama 'Beauty and Mr. Romantic,' which Yerim supports in production.