Sales expand beyond the Incheon area to the entire metropolitan region, securing competitiveness with high quality and reasonable prices
Yong Tile, located at Gajwa IC in Seo-gu, Incheon, is drawing attention as it rides a wave of word of mouth among ordinary consumers to become a mecca for tiles and bathroom products that reaches beyond its local area.
Recently, as more and more cases of self-interior challenges—in which ordinary consumers carry out their own interior work—are being shared through blogs, YouTube, and other channels, Yong Tile, which supplies a wide range of tiles and bathroom products, continues on a virtuous corporate path that guides consumers toward the right choices, using trend-leading premium products and reasonable prices as its competitive edge.
Yong Tile is a distribution company that started as Daegwang Jonghap Tile in 2003 and now operates a large showroom of 991.7㎡ (about 300 pyeong) and its own logistics warehouse on a site of 8,264.4㎡ (about 2,500 pyeong). The showroom stocks outstanding products from leading domestic brands such as American Standard, Daelim B&Co, and Beomhan Industry, and displays and supplies a diverse array of products—ranging from domestic tiles to premium tiles directly imported from China, Vietnam, India, Spain, Italy, and other countries. In particular, since 2019 the company has expanded the proportion of the latest-trend large-format tiles and, by breaking away from traditional distribution methods to streamline its distribution structure, has gained a competitive advantage through the supply of reasonably priced products that embody consumer-centered principles.
Yong Tile’s high-quality products and price competitiveness are, through word of mouth, helping expand consumers’ purchasing power beyond the Incheon area into Seoul and the Gyeonggi metropolitan region. Even ordinary consumers who visit the Yong Tile showroom can receive consultation covering everything from product purchase to the process of connecting with contractors for construction and completion, resulting in high satisfaction among consumers who wish to plan and carry out interior work. In fact, according to the company, consumers who visit the Yong Tile showroom frequently share their impressions directly, saying things such as “the people doing my construction recommended visiting Yong Tile,” “the products are so varied that there is a wide range of choices,” and “they keep stock on hand, so I can buy right away.”
Yong Tile stated, “Through years of experience and innovation in the direct import and distribution of tiles, we stock a wide range of products and offer reasonable prices, which has led to active project sales and small- to mid-scale on-site marketing. We have also secured valuable data on individual consumers and the interior market gathered from the frequent contact taking place in our already-thriving large showroom, and we are applying this to our marketing.”
There is also a growing trend of contractors and ordinary consumers who first gather information before visiting in order to make practical choices. Beomhan Industry’s PURO product is a prime example. The ‘PURO Digital Direct-Flush Toilet’ supplied by Beomhan Industry is a tankless one-piece toilet with an overall length of just 530㎜, allowing it to be installed in a bathroom of any size. It is a recommended product for efficiently designing relatively small bathroom spaces. Apart from its overall dimensions, all detailed specifications are identical to those of a standard toilet, so there is no inconvenience in use, and a standard bidet can also be fitted.
Because the PURO toilet can be installed even in cramped bathroom spaces, it is an effective item for bathrooms where it is difficult to install a conventional toilet—such as newly built or remodeled officetels and the public restrooms of old commercial buildings. Since its plumbing position is also identical to that of conventional toilets, it is competitive in the remodeling market as well. As a tankless direct-flush type, it is also hygienic and offers strong flushing power as further advantages.
Beyond its optimized dimensions, the PURO Digital Direct-Flush Toilet achieves ‘water saving,’ delivering a 20–40% reduction compared with the 6-liter eco-certification standard. The product uses 4.8 liters for a full flush and 3.5 liters for a half flush; under the water-saving grade system that the Ministry of Environment is about to implement, its average of 3.93 liters meets the Grade 1 requirement, and it can also earn additional points under the eco-friendly building certification system (LEED). It uses less water yet delivers enhanced cleaning power. In the PURO toilet, a powerful tornado-style direct water flow completely cleans the interior of the bowl with no blind spots. Because it relies on high-pressure direct water flow rather than tank water pressure, its drainage performance is also excellent.
Currently, Yong Tile is conducting marketing in which producers and products are verified in reality by consumers through its showroom, in an effort to expand points of contact with actual-demand consumers. It is also revitalizing a cultural space where online interconnection can be experienced offline, attempting the ultimate form of marketing in which the boundary between online and offline breaks down. Yong Tile explained, “The era in which only special stakeholders or specific groups monopolized information is already over. We live in an age of universalized information, in which all consumers can access information the moment it is generated. At the same time, distorted and low-quality information is also being supplied in a jumbled mix. In response, we are preparing services that provide high-quality, reasonable information to those seeking information in the market, and on that basis we are beginning our online marketing.” 032-515-6100
▲ Yong Tile displays and sells Beomhan Industry’s ‘PURO Digital Direct-Flush Toilet,’ which can be installed even in tight spaces.
