A comprehensive showcase of every Wedgwood pattern, spanning 260 years of history
Special exhibition in collaboration with the film 'Spencer,' plus events
'WEDGWOOD,' the quintessential British tableware brand, opened its first Wedgwood boutique in Korea on March 4 in Seocho-dong, Seocho-gu.
The Wedgwood boutique brings together, in a single location, the full range of Wedgwood products that could not previously be displayed side by side due to the limitations of physical space. It offers the chance to experience everything from the Jasper line, which embodies the Wedgwood archive, to Wedgwood's newest products, all in one place.
The keyword for the Wedgwood Seoul boutique is 'Art of Entertaining.' Going beyond simply arranging products, the boutique presents a rich array of layered displays that let visitors appreciate the harmony among Wedgwood's various patterns. It showcases the essence of Wedgwood's signature strengths—vivid color play and the mix-and-match of patterns—and demonstrates table settings that double the visual delight and beauty of home parties and mealtimes during the COVID-19 era.
During the March opening period, Wedgwood is holding a special exhibition alongside the boutique launch, in collaboration with the film 'Spencer,' in which Kristen Stewart—a 2022 nominee for Best Actress at the 94th Academy Awards—transforms flawlessly into Britain's Princess Diana.
The film 'Spencer' was directed by Pablo Larraín of 'Jackie' fame, with a top-tier Hollywood production team behind works such as 'Atonement,' 'Little Women,' and 'Portrait of a Lady on Fire' elevating the film's quality. More than any historical account, 'Spencer' immerses itself in Princess Diana's emotions and is set to move audiences' hearts.
In addition, Wedgwood is holding a variety of events to celebrate the opening of its Seoul boutique. Customers who join the Club Wedgwood membership can receive a membership discount, and for purchasing customers, the brand has prepared an event that awards an additional 10,000 mileage points upon signing up for the official online store. Customers who spend above a certain amount will receive a tea set, and a special event will also present tickets to see the film 'Spencer' in commemoration of the special collaboration between Wedgwood and 'Spencer.'
Meanwhile, Wedgwood, which began in 1759, is a bone china tableware and black tea brand that has satisfied the world for 260 years. In 1995, Wedgwood received the 'Royal Warrant' from Queen Elizabeth II, reestablishing itself as a high-end tableware brand. Wedgwood has built its reputation by maintaining exceptional quality while adding creative and innovative British design, bringing timeless elegance to today's modern homes.
