Exhibition zone under the theme of a ‘Net-Zero House’ set up at IFA 2023
‘Home Energy Platform’ that efficiently manages energy also unveiled
LG Electronics (CEO Cho Joo-wan) is strengthening its push into the European market, spearheaded by a range of new home appliances that boast top-tier energy efficiency.
At IFA 2023, Europe’s largest home appliance trade show held in Berlin, Germany, from September 1, LG Electronics exhibited a variety of new high-efficiency appliances aimed at the European market—including washing machines, dryers, refrigerators, and dishwashers—under the theme of a ‘Net-Zero House’.
Last year, Europe declared its ‘REPowerEU’ plan, which calls for reducing energy consumption and dependence on Russian fossil fuels while expanding renewable energy by 2030 in order to achieve carbon neutrality. Amid this shift, as interest in and demand for high-efficiency electrical products among customers in Europe grow sharply, LG Electronics is pursuing a strategy of tackling the European high-efficiency appliance market on the strength of its differentiated core-component technologies, such as inverter motors and compressors.
In the Net-Zero House exhibition zone, LG Electronics presented not only high-efficiency appliances but also a ‘Home Energy Platform’ that efficiently manages and saves the energy used in the home. Visitors were able to conveniently control appliances through the LG ThinQ app and experience monitoring of energy storage and consumption.
In a separately arranged built-in exhibition zone, LG Electronics also displayed a variety of new built-in products—such as the InstaView oven, dishwashers, a hood-integrated induction cooktop, and a top-freezer refrigerator with the fridge on top and freezer on the bottom—that deliver the differentiated customer experience unique to LG premium appliances while enhancing energy efficiency.
Ryu Jae-cheol, president and head of LG Electronics’ H&A Company, said, “By continuously developing high-efficiency appliances that apply advanced energy technologies, we will provide the differentiated customer experience unique to LG Electronics that considers both the environment and our customers.”