Total sleep-care brand Evezary is running an event through November 30 to mark the third anniversary of its official online mall.
‘Evezary Mall’ is Evezary’s official online store, opened in November 2019 to reflect the online consumption trend that is also expanding in the bedding market. In just three years since its opening, it has shown rapid growth and is driving the company’s online sales. Combining the official mall and integrated malls, Evezary’s online sales are setting new records every year.
Evezary has prepared a total of seven benefits during the event period, ranging from free gifts to special-price sales. First, Evezary offers a gift to every customer who makes a purchase at the official mall. In addition, through a drawing among purchasing customers, it will give away prizes such as IU goods and blankets. Every Wednesday, the company also plans to unveil special-price items such as comforters. A social media event, in which customers can participate via Evezary Mall’s official Instagram, has also been arranged.
Evezary has focused on revitalizing the official mall by strengthening online promotions and other efforts. In addition, it launched a reasonably priced online-exclusive lineup and significantly revised its design to revamp its own mall, drawing in a younger customer base.
Along with this, Evezary has diversified its online sales channels by entering various open markets such as Kakao and Naver, as well as by exploring new platforms including live commerce. Evezary began its first live broadcast in the first half of last year and has sharply increased the number of broadcasts this year.