Aggressively targeting overseas markets
High-quality furniture at reasonable prices
iloom, the residential furniture specialty brand of the Fursys Group, won the '10 Million Dollar Export Tower' at the 59th Trade Day ceremony held on December 5.
The Trade Day ceremony is an event hosted by the Korea International Trade Association and supervised by the Ministry of Trade, Industry and Energy, which each year selects and honors companies that have contributed to pioneering overseas markets and increasing exports. This 10 Million Dollar Export Tower was awarded based on export performance from July 2021 to June 2022.
iloom's award reflects its achievement in strengthening global competitiveness by making generous investments and pursuing aggressive marketing to pioneer overseas markets, building brand awareness, and offering high-quality furniture at reasonable prices.
Since entering overseas markets in 2017, iloom has continued its full-fledged growth, with export performance surpassing 10 billion won as of 2021. Its 2021 export performance grew by about 65% compared to 2020, and in particular, China grew by about 80% and Taiwan by about 55%. Despite the global economic downturn caused by the prolonged COVID-19 pandemic, the brand is achieving solid growth in global markets through offline stores and online malls, centered on China and Taiwan. In addition, iloom has entered several countries, including Hong Kong, North America, Singapore, and the Philippines, where it is actively conducting business.
iloom stated in its acceptance remarks, "Our achievement of the 10 Million Dollar Export Tower is the result of continuous investment and effort to pioneer global markets," adding, "We will use this award as a springboard to continue our growth in global markets, including expansion across Asia, and to further accelerate our efforts to open up new overseas sales channels and expand exports."