A new product offering the comfort of a first-class airplane seat, scheduled to launch in December
Innovative furniture that brings a dreamed-of ideal to life, proposing a new lifestyle
Offline showroom offering a premium living experience opens, along with an early-bird purchase event
iloom, the home furniture brand of the Fursys Group, announced that ahead of the launch of its innovative new product ‘Placer Motion Lounge Bed’ — set to propose a new lifestyle — it will open an offline showroom and begin pre-order sales.
Scheduled for official release in December, iloom’s ‘Placer Motion Lounge Bed’ offers the comfortable seating of a first-class airplane seat, while helping users enjoy convenience perfectly tailored to their own lifestyle in everyday life. The motion lounge bed allows easy angle adjustment to whatever position is most comfortable for the user, and it can be configured with a variety of side modules such as a mini bar, a multi side cabinet, and a partition. A key feature is that it can be combined to suit one’s desired lifestyle, creating a private space of one’s own.
iloom’s ‘Placer Motion Lounge Bed’ makes a variety of activities possible to suit your style, including hobbies, relaxation, and working from home. With a motion lounge bed that remains comfortable even after long periods of sitting and a cool mini bar, you can enjoy your own home cinema, and in a cozy space completed with a partition, you can enjoy complete, undisturbed rest in the position that suits you best. The multi side cabinet — equipped with a mini desk within arm’s reach, wireless charging, LED lighting, and storage — can also create a work environment conducive to high concentration.
The ‘Placer Motion Lounge Bed’ comes in two colors, ‘Blue Peacock’ and ‘Cloud,’ finished respectively in ‘Montebello,’ a premium leather with a soft surface, and ‘Mastrotto,’ a highly durable leather. Prices range from the 3 million won range to the 7 million won range, varying by product configuration.
Ahead of the new product launch, iloom has opened offline showrooms at its iloom Mapo-Seodaemun store and Songpa store, where visitors can experience the product firsthand, receive one-on-one consultations, and make advance purchase reservations. The iloom Mapo-Seodaemun store presents a living room space built around a two-seat set of the Placer Motion Lounge Bed under a ‘Multimedia Home Lounge’ concept. The showroom at the iloom Songpa store, called ‘My Own Inspiration Spot,’ is decorated with a single-seat set of the motion lounge bed, offering a space where visitors can experience complete rest along with fresh inspiration.
The showrooms can be experienced after making an advance reservation on the Placer Motion Lounge Bed microsite, and customers who complete their product experience and consultation at the showroom can make reservation purchases. An ‘Early-Bird Purchase Event’ will also be held for customers who make a reservation purchase after their experience. Customers who reserve and purchase one or more sets of the Placer Motion Lounge Bed will receive an ‘LG CineBeam’ for enjoying home theater, given to the first 50 customers on a first-come, first-served basis. In addition, a range of benefits is available, including first-come, first-served gifts for showroom visitors and an SNS experience-review event.
iloom stated that, as a lifestyle brand that goes beyond furniture to change the way people live, it is proposing a ‘Motion Lounge Bed lifestyle’ that brings dreamed-of ideals to life, and it hopes consumers will be able to enjoy a new lifestyle through it. The company added that through this new product and its second-half campaign, it will work to build resonance for an iloom lifestyle that realizes not only living ‘tailored to the style you want’ but also the ‘ideal you’ve dreamed of.’