‘Digital VR Showroom’ opens, offering contactless experience and purchasing

A three-story store built with specialized experience zones

iloom, the living furniture brand of the Fursys Group, has created a store utilizing virtual reality (VR) technology and unveiled the ‘iloom Digital VR Showroom,’ where customers can explore the showroom and browse products anytime, anywhere, 24 hours a day.

As society shifted toward a contactless model due to the COVID-19 pandemic, iloom planned this ontact showroom to provide consumers with a safe yet immersive shopping experience. The three-story store was modeled after carefully selected spaces from iloom’s actual stores across the country. A distinctive feature is that each floor offers experience zones specialized by space and product category, allowing visitors to check not only product information and interior tips but also personalized spaces tailored to them.

The first-floor ‘Space Specialization Zone’ decorates spaces according to each concept—such as living room, bedroom, dining room, and student room—so visitors can find inspiration for products and interiors suited to each space. The second-floor ‘Product Specialization Zone’ is arranged so visitors can view a wide range of products by category at a glance, including sofas, mattresses, dressing rooms, and dining tables. While browsing the first- and second-floor showrooms, if visitors are curious about detailed product information, configurations, functions, or usage tips, they can click the palm, plus, and check icons displayed on the products to obtain detailed information.

The third-floor ‘iloom Lounge’ is a space where visitors can take a brief break during online shopping. Here, visitors can explore ‘Mom’s Study,’ a space embodying iloom’s brand concept, and access iloom news through YouTube content, Instagram lookbooks, blog magazines, and more.

Consumers can freely explore the interior of the iloom Digital VR Showroom and easily select and move to the floor and space they want. In addition, through the ‘Find a Customized Recommendation’ feature, they can receive recommendations for the space that best fits them based on their desired space, family type, lifestyle, and preferred design, and they can make purchases directly through the official iloom mall while touring the showroom.

▲ The ‘Hazel’ styled space in the iloom Digital VR Showroom