Sponsors doors, moldings, sliding partition doors, and more
Expanding points of contact with consumers
‘Jaehyun Haneulchang’, a specialized brand for interior and interior/exterior finishing materials, is expanding its points of contact with consumers through broadcast drama sponsorship.
Jaehyun Haneulchang is providing production support with a variety of interior products for the KBS1 daily drama ‘Blinded by Love!’ ‘Blinded by Love!’ is a drama depicting the second love of Yeong-i, a spirited single mother, and the eventful stories of an eventful family full of dramatic episodes, featuring seasoned actors alongside fresh, youthful ones.
Through this production support, Jaehyun Haneulchang placed a variety of its competitive interior products—including doors, moldings, sashes, sliding partition doors, and interior films—throughout the drama. Jaehyun Haneulchang doors come in a diverse product lineup, including ABS doors, embossed doors, and fire-retardant doors, and the brand proposes a variety of designs for the passageways that connect one space to another through its doors. For its sliding partition doors, Jaehyun Haneulchang enhanced consumer satisfaction by modifying the design and materials to enable slim, minimalist styling.
Recently, the company complemented the construction quality of hidden doors—which can vary depending on the installer’s experience and know-how—by standardizing pre-set frames that serve as guides, such as PVC hidden door frames and 3D hinges, thereby unveiling hidden doors of consistent, high quality.
Meanwhile, Jaehyun Intex Co., Ltd. began in 1983 as Daesan Mokjae and became familiar to consumers under the ‘Jaehyun Haneulchang’ brand in 2003. While Jaehyun Intex has long focused on the door, molding, and sliding partition door businesses, it continues to strive relentlessly for consumer satisfaction by expanding its product lineup—entering the PVC windows and doors business in 2015, the aluminum windows and doors business in 2021, and the interior film business in 2022.