July 6–7, ‘Centara Grand & Bangkok Convention Centre’ in Bangkok, Thailand
Connecting with overseas potential customers and building strategic partnerships
‘Jaehyun Haneulchang,’ a specialized brand of interior and architectural interior/exterior finishing materials from Jaehyun Intex Co., Ltd., has made an active move to enter overseas markets.
On July 6 and 7, Jaehyun Haneulchang participated in the ‘2023 G-FAIR ASEAN+ (hereinafter G-FAIR ASEAN+)’ offline exhibition and business consultation event held at the Centara Grand & Bangkok Convention Centre in Bangkok, Thailand.
Hosted by the Gyeonggido Business & Science Accelerator, G-FAIR ASEAN+ sought to innovate by moving away from its previous single-country format to a linked format spanning four countries—India, Vietnam, Malaysia, and Thailand—in order to boost export vitality through the development of new markets by small and medium-sized enterprises in the province, building on the growing geopolitical importance of the Indo-Pacific region. In terms of scale, the event drew 227 companies participating online (120 companies) and offline (107 companies), making it the largest single event since G-FAIR began holding overseas events.
Through its participation in this exhibition, Jaehyun Haneulchang aims to connect with overseas potential customers and build strategic partnerships to open up overseas sales channels. A Jaehyun Haneulchang representative explained, “Participating in G-FAIR ASEAN+ is a stepping stone for gaining a foothold in the India-ASEAN market, which is home to approximately 2.06 billion people—about a quarter of the world’s population. We will make continuous efforts to develop new markets, enhance export vitality, and expand overseas marketing.”
Meanwhile, Jaehyun Intex Co., Ltd. began as Daesan Mokjae in 1983 and became familiar to consumers under the ‘Jaehyun Haneulchang’ brand in 2003. Jaehyun Intex had long focused on its door, molding, and interior-door businesses, but it continues to strive for consumer satisfaction by expanding its product lineup, entering the PVC window and door business in 2015, the aluminum (AL) window and door business in 2021, and the interior film business in 2022.