Products Installed on 'Precious Like Gold and Jade'

A Wide Range of Doors and Moldings

Jaehyun Haneulchang, a specialty brand for interior and exterior building materials, is strengthening its communication with consumers through support for TV drama production. In connection with this, Jaehyun Haneulchang recently announced that it had sponsored the KBS1 daily drama 'Precious Like Gold and Jade' with a variety of its products.

The drama 'Precious Like Gold and Jade' delivers laughter, emotion, and warm comfort to viewers through the bumpy survival story of 'single dad' Geum Gang-san (Seo Jun-young), who raises his daughter alone in place of a wife who has been out of contact for more than 10 years, and his 'rebellious teenage daughter' Geum Jan-di (Kim Si-eun).

Jaehyun Haneulchang supported the set of 'Precious Like Gold and Jade' with a variety of products, centered on ABS doors and sliding and swing-type partition doors. Jaehyun Haneulchang's door lineup includes ABS doors, embossed doors, and fire-retardant doors, and the company proposes a variety of designs for the passageways that link one space to another through its doors. For its partition doors, Jaehyun Haneulchang has enhanced consumer satisfaction by modifying the design and materials to enable slim, minimalist styling.

Recently, the company addressed the installation quality of hidden doors—which had varied depending on the installer's experience and know-how—by standardizing pre-set frames that serve as guides, such as PVC hidden door frames and 3D hinges, thereby presenting consistently high-quality hidden doors.

Meanwhile, Jaehyun Intex Co., Ltd. began in 1983 as Daesan Mokjae and became familiar to consumers under the 'Jaehyun Haneulchang' brand in 2003. Jaehyun Intex had long focused on its door, molding, and partition door businesses, but it continues to strive for consumer satisfaction through expansion of its product lineup, including entering the PVC window and door business in 2015, the aluminum window and door business in 2021, and the interior film business in 2022.