Successful Dealer Seminar Draws 230 Attendees Across Central and Southern Regions
Strategic Cooperation Emphasized Under the ‘STEP with Chokwang’ Slogan
Chokwang Paint (CEO Yang Sung-ah) successfully held its ‘Chokwang Paint Dealer Seminar’ to strengthen cooperation with its dealers and to share the latest research trends and marketing strategies.
The seminar was held on February 18 in Pangyo and on February 26 in Busan, with a total of 230 dealer representatives and company employees attending for a meaningful occasion to share Chokwang Paint's vision and strategy. Under the slogan ‘STEP with Chokwang,’ the seminar set STRATEGIC, TRUST, ENGAGING, and PARTNERSHIP as its core values and was organized around a variety of topics aimed at achieving shared growth with dealers.
At the event, Chokwang Paint shared the direction of its latest technology development and the results of its eco-friendly paint research through the presentation of its future product roadmap and new products, and it emphasized the importance of legal compliance by introducing the environmental regulations that dealers must observe. In addition, Chokwang Paint presented its marketing and promotional strategies and discussed measures to strengthen cooperation with dealers. Furthermore, through presentations of outstanding dealer cases and an awards ceremony, the company took time to express its gratitude and encouragement to its dealers, while an open talk session provided a free question-and-answer format with dealer representatives to listen to voices from the field and explore ways to cooperate.
Chokwang Paint CEO Yang Sung-ah stated, “This seminar was an important occasion for building even more strategic cooperation based on trust with our dealers,” adding, “We will continue to grow together with our dealers and create a safe and sustainable paint market.”
Chokwang Paint plans to continue its efforts toward shared growth by strengthening ongoing communication and offering a variety of support programs.