A 3D·VR online exhibition hall produced through the Daara Online Exhibition Hall

Composed of the CKPC Zone, Materials Zone, Brand Zone, Paint Zone, and more

Chokwang Paint has opened a 3D online exhibition hall (https://exhi.daara.co.kr/c/ko58029), the first in the domestic paint industry to do so.

The 3D online exhibition hall is a 3D·VR online exhibition hall produced through the Daara Online Exhibition Hall, built within a virtual space (metaverse) that showcases everything from Chokwang Paint's material solutions to its flagship paint products.

Unlike a conventional offline exhibition hall that requires an in-person visit, this is a virtual-space exhibition hall, offering the advantage of being viewable anytime and anywhere from the office or home. The exhibition hall can be viewed 24 hours a day, 365 days a year, and since it is accessible by mobile or PC, visitors can freely connect and view it from overseas as well. Chokwang Paint's 3D online exhibition hall is located on the 7th Hall—the Environment, Facilities, Renewable Energy, and Safety floor—of the Daara Online Exhibition Hall, and it is broadly composed of the CKPC Zone, Materials Zone, Brand Zone, Paint Zone, a powder coating booth, and a Speed Color System.

In the Materials Zone, visitors can view Chokwang Paint's flagship product lines, including its secondary battery, renewable energy, display, eco-friendly material, and electronic component material solutions. In the Brand Zone, visitors can explore Chokwang Paint's flagship ESG-related product lines through its representative energy-saving products (Evercool, Everprotec, Everinsul, and DCS). The Paint Zone introduces a variety of the paint division's flagship product lines and new products, spanning architectural, industrial, building-materials, woodworking, and powder coating solutions.

Chokwang Paint plans to use the online exhibition hall as a medium for providing a variety of new product information so that customers can easily and enjoyably access its products and news, and—since it can be readily accessed from abroad as well—it intends to leverage the hall as a springboard for domestic and international business.

▲ Chokwang Paint has opened a 3D online exhibition hall, the first in the domestic paint industry to do so.