Expanding the B2C Channel
Strengthening Consumer Engagement
Kiturami Co., Ltd. (CEO Kim Hak-soo) announced that it is officially opening ‘Kiturami Mall,’ its direct-operated online shopping mall.
Kiturami Mall showcases a wide range of seasonal and household appliances, including Kiturami’s flagship product, its eco-friendly residential boilers, as well as third-generation carbon mat ondol heating, camping mat ondol heating, window-type air conditioners, and electric water heaters.
Consumer convenience has been enhanced, as shoppers can now find Kiturami’s popular products all in one place without having to visit an offline dealership or search across multiple online malls to verify that products are genuine. Key products can be browsed by recommendation or by category, and prices and features can be compared across categories.
In particular, while residential boiler products have traditionally followed a distribution and sales structure centered on offline dealerships, customer demand for purchasing online has been growing recently. Accordingly, Kiturami plans to diversify its distribution channels by operating a direct online mall while also building an e-commerce environment in which consumers can conveniently shop for boiler products from anywhere.
When boiler products are purchased through Kiturami Mall, customers can shop with confidence, as the process—from customer consultation to installation—is carried out in coordination with official Kiturami dealerships whose customer history is verified by the head office and who have experience in online sales.
Going forward, Kiturami plans to operate Kiturami Mall as a comprehensive online shopping mall where a diverse array of B2C products—seasonal appliances, household appliances, food, character goods, and more—can all be found at a glance. Meal kit products that let customers make the signature dishes of ‘Dr. Robbin,’ the Kiturami Group’s restaurant affiliate, at home are currently on sale, and character merchandise featuring ‘Tturam-i,’ Kiturami’s signature character, is set to be released. In addition, the company plans to further expand the benefits and options available to customers by offering online-exclusive products sold only at Kiturami Mall.