Bosch Power Tools Division
In-Person Visits and New Product Demonstrations
The Bosch Power Tools Division (led by Division Head Park Jin-hong) is ramping up its online and offline marketing aimed at professionals by conducting a demonstration tour over the two months of July and August, visiting professionals across the country who wish to experience Bosch's new products firsthand.
This on-site demonstration tour was planned for professionals who are unable to attend Bosch's events and demonstrations due to their work schedules or the physical distance involved. In particular, it offers an opportunity to conduct hands-on field tests to determine whether a new product is suitable for the intended work before purchasing it.
To this end, Bosch accepted applications through its official community on a daily basis for a total of two teams—one team from the region north of Chungcheong and one team from the region south of Chungcheong—and carried out the visits. Applicants can request hands-on experience and demonstrations for any Bosch power tool product, and those who wish to try out Bosch's key new products in particular are given priority selection.
These new products include: △the ‘Dust Control’ dust extraction system product line; △the GDR 18V-220 C cordless impact driver; △the GNB 18V-38 cordless nailer; △the GIC 5-27 C industrial inspection camera; △the UniversalLeafblower 18V-130 blower; and △the Dremel 4250 multi-purpose corded rotary tool. Through these, professional users deepened their understanding of how to use the new products and had time for a Q&A session to address any questions.
Following this event, Bosch plans to incorporate users' feedback to organize additional demonstration events and expand its points of contact with professional users.
Meanwhile, Bosch is running a variety of online and offline events for its various cordless tools. Through diverse events—such as the ‘Pro Deal’ event, which offers various gifts to those who purchase Bosch's 18V cordless tools, and ‘Bosch Pro Day,’ which showcases products to Bosch power tool users through dealerships nationwide every month—the company is winning over consumers.
A Bosch Power Tools official said, “We visited professional users who had previously been unable to try demonstrations due to time and location constraints, and we received a great response,” adding, “Going forward, we will continue to develop user-centered, innovative products that put power tools to the right use in the right place, and we will focus on related communication.”
▲ Bosch Power Tools' 18V cordless tool product line for professionals