A large-scale flagship store spanning approximately 2,000㎡
Reflecting the emotional trends of the MZ generation, from the exterior to the interior design
Samsung Electronics has opened 'Samsung Gangnam,' an experiential flagship store with a new concept.
'Samsung Gangnam' is located in the central commercial district of Gangnam-daero in Seoul, and is a large-scale flagship store spanning a total of six floors — from one basement level to the fifth floor — with an area of approximately 2,000㎡. Samsung Electronics defines this space as a playground for the MZ generation and plans to present differentiated experiences. The company intends to operate it as a flagship brand community space for sharing and communicating Samsung Electronics' innovation story with customers.
'Samsung Gangnam' will offer a diverse and novel range of lifestyle experiences, including △product experiences and customer service, △a community for communication and learning, △high-tech media experiences, and △brand collaboration events.
As an experience-centered flagship store representing Korea, 'Samsung Gangnam' has adopted a playground concept where consumers can fully experience and freely enjoy Samsung Electronics' products. Visiting customers can enjoy personalized content tailored to the values of their own lives, combined with Samsung Electronics' innovative technology and entertainment, experiencing it in a fun, playful way.
First, 'Samsung Gangnam' provides 'In Store Mode,' an integrated online-offline experience solution. When visiting customers scan the QR code on the signage within the store, they can check a variety of information through their own smartphones, such as floor-by-floor guides and events they can participate in.
On the second floor, a 'Retail Docent' booth where visitors can experience Samsung Electronics products has been set up. Visitors can select the Samsung Electronics product they want and listen to a video product explanation, as well as compare the specifications of products that are not on display.
On the third floor, a 'Bespoke Home Meta' booth where visitors can virtually experience Samsung Electronics' TVs and home appliances has been set up. Visitors can select, arrange, and experience their desired products and colors within a 3D virtual home structured similarly to their own house.
'Samsung Gangnam' is filled throughout with experiential content that lets customers enjoy the brand, catering to those who seek meaningful and differentiated experiences.
From the exterior design to the interior, the store reflects the emotional trends of the MZ generation. The three symbolic windows on the building's exterior wall facing Gangnam-daero embody the meanings of △the beginning of the experience, △the connection of enjoyment, and △One Samsung life. The interior is composed of the colors △'Arctic Ice Blue,' inspired by the sky over downtown Gangnam, △'Electric Blue,' expressing Samsung Electronics' technology, and △'Glam Peach,' symbolizing learning and communication.
The first floor is where new experiences begin, delivering the brand message in an engaging way through large-scale exhibits and photo zones. The large 'HUG Bears' displayed at the entrance are sculptures made using recycled plastic materials, embodying Samsung Electronics' vision of pursuing a sustainable future through eco-friendly innovation. The display video held by the 'HUG Bears' conveys the importance of resource circulation.
The spiral staircase leading from the first floor to the second floor is decorated as a stylish photo zone with stained glass. Visitors can take bright and clear photos even in dark environments using the 'Nightography' feature of the Galaxy smartphone, and easily and conveniently share the results through 'Quick Share.' The second floor is composed as a space where visitors can experience Samsung Electronics' latest Galaxy smartphones, tablets, wearables, and IT products.