Delivering Advanced Technology
A Headquarters-Operated All-in-One Store
Carrier Air Conditioning (Chairman Kang Sung-hee) and Carrier Refrigeration opened the Busan brand shop of the 'Carrier Total Home Appliance Premium Store,' located in Sasang-gu, Busan, on June 10.
Spanning a total area of 595㎡ (180 pyeong), the Carrier Busan brand shop dedicates approximately 297.5㎡—about 50% of the total floor area, excluding office space—to the brand shop itself, designed to allow consumers to browse and shop in comfort.
The store's exterior features blue tones, Carrier's signature brand color, while the interior houses a brand heritage zone and a café-style open lounge.
In particular, a newly established 'Air Conditioner Tech Zone,' where the structure and functions of products are explained in detail and can be examined firsthand, sets this store apart from other Carrier offline stores. The Tech Zone provides a space where customers can directly examine product structures and functions, enhancing their understanding of the products.
The interior 'Brand Zone' is also distinguished by a range of concept spaces that let visitors experience the Carrier brand's heritage firsthand, in addition to displays of its diverse product lineup. In the 'Experience Zone,' spaces such as a kitchen and living room are recreated as they would appear in real life, allowing customers to experience appliances in various settings and receive consultations, so they can experience the technology for themselves.
Products to be displayed at the Sasang-gu Busan brand shop include Carrier Air Conditioning's stand-type, wall-mounted, and window air conditioners, as well as system air conditioners, commercial heating and cooling units, and various specialty appliances. Carrier Refrigeration will showcase commercial products such as showcases, freezers, lunch cases, and pharmaceutical refrigerators, along with household products such as refrigerators and wine cellars.
The Busan brand shop is a headquarters-operated all-in-one store where customers can experience, purchase, and receive service all at once. To mark its opening, a range of promotions will be held, including a raffle offering prizes such as refrigerators to visiting customers, and tiered gifts based on purchase amount for customers who buy products worth 500,000 won or more.