‘2022 Brand Customer Satisfaction Index’
Lulu Double Care Bidet
Coway (co-CEOs Lee Hae-sun and Suh Jang-won), the best life solution company, has been named No. 1 in the water purifier and bidet categories in the ‘2022 8th Brand Customer Satisfaction Index (BCSI)’ survey announced by the Korea Marketing Association.
The Brand Customer Satisfaction Index is a system that selects brands delivering high satisfaction based on outstanding product competitiveness, with consumers who actually use the products and services conducting the evaluation directly. It is calculated by comprehensively surveying the overall satisfaction consumers feel toward a brand, their satisfaction in terms of quality, price and design, and their intention to reuse.
Coway won a strong response by presenting products such as the ‘Icon Ice Water Purifier’ and ‘Icon Water Purifier 2,’ which combine an ultra-compact size and high hygiene with an interior-décor effect. The Icon Ice Water Purifier, which achieves the smallest size among domestic ice water purifiers, earned high marks for its abundant ice-making performance as well as its enhanced hygiene management function powered by a UV sterilization system. The Icon Water Purifier 2, which has established itself as a signature best-seller by improving space efficiency with its compact size, received excellent evaluations for applying Tritan, an eco-friendly material, to the water faucet and for enhancing hygiene by replacing the entire faucet with a new one every year.
Coway’s Lulu Double Care Bidet was highly praised for greatly enhancing hygiene convenience through electrolyzed sterilizing water and bubble cleaning. Electrolyzed water produced by a module certified for 99.9% sterilization self-manages everything from the water passage to the nozzle and the ceramic bowl, and bubbles clean the nozzle and bowl once more for powerful care. A 360-degree bubble swirl function meticulously cares for even the crevices inside the bowl. In particular, users can receive not only the hygiene management functions built into the product but also thorough professional in-home care visits every two months, emphasizing the importance of a ‘bidet that receives care’ and improving customer satisfaction.
A Coway official said, “We are continuously introducing innovative products that concentrate outstanding performance and quality into a sophisticated design, thereby strengthening our leadership as a premium environmental home appliance brand,” adding, “We will strive to deliver the optimal user experience tailored to customers’ diverse tastes and lifestyles and to become an even more trusted brand.”
▲ Coway Lulu Double Care Bidet