Featuring Top Actress Kim Hee-sun
Expressed Like an Emotional Poem
KCC (CEO Chung Mong-jin) unveiled and launched a new TV commercial for its high-end window and door brand 'Klenze' starting in July. As the second commercial following the Klenze launch campaign released late last year, it aims to raise awareness of the brand as a premium offering while lyrically capturing its unrivaled technological distinctiveness.
This commercial is presented under the concept of a <Klenze 24-Hour Poetry Collection>. Four pieces were produced for different times of day—7 a.m., 1 p.m., 5 p.m., and 10 p.m.—with the 7 a.m. and 1 p.m. pieces airing as TV commercials, while the full 60-second version can be viewed exclusively on YouTube.
The tagline of the 7 a.m. piece, 'Home at 7 a.m.,' tells a story about a specific time—7 o'clock—and about home, but in the original Korean, joining the words for 'time' and 'home' makes it read as 'poetry collection,' offering the pleasure of reading a single line of verse. Employing a witty play on words, it conveys a premium lifestyle in a refined way, with the emotional feel of a poetry collection that captures each time of day's changing home atmosphere in concise verse.
The new Klenze M700 model showcased in this commercial is a top-tier, high-end window and door product that brings together the full breadth of KCC's window and door technology. A quadruple-glazed single window—rarely found in Korea—it maintains the excellent insulation performance of a double window while securing the aesthetic appeal of a single window.
Using a composite frame of aluminum and PVC, it offers a sophisticated sense of color and design, and with its slim frame and glass railing, it also boasts an expansive outdoor view. It is even equipped with a soft-closing function that allows the window to be closed smoothly with minimal effort, maximizing convenience.
A KCC official said, "Following the first commercial unveiled late last year, the second Klenze commercial emphasizes that this is a high-end window and door product made by KCC, while portraying, through poetic sensibility and visual beauty, the dignified home life and unrivaled technological prowess that Klenze brings to the entire home."