Targeting dealers nationwide, online seminar held through the 26th
Promoting mutual growth and development, introducing new products and sharing policy direction
Noroo Paint has held its '2023 Noroo Paint Seminar' for dealers nationwide.
This seminar was arranged to promote mutual growth and development between dealers and the head office, and to introduce new products and share policy direction. For the mid- to long-term marketing strategy and the 2023 business division policies, MZ-generation working-level staff from each division took the stage as presenters, delivering their presentations with a distinctive and fresh perspective.
Through the seminar, Noroo Paint unveiled the new BI (Brand Identity) for Soon&Soo, its water-based interior paint that is the flagship brand of eco-friendly paints. While inheriting the unique identity signifying purity and cleanliness, the new BI has been changed to a more trendy and optimized design.
In addition, the company presented for the first time 10 new products that enhance the value of a space, including 'The Stain,' an all-weather stain with oil-based-level durability and weather resistance, and 'One Day Tile Waterproofing,' which enables everything from waterproofing to tile work in a single day.
The seminar title, 'Next Level, Raising the Value of [Paint],' embodies Noroo Paint's determination to take on new challenges and changes, as well as its aspiration for the paint industry to leap to a higher level. The seminar was conducted on a website accessible from both mobile and PC.
An official from Noroo Paint said, "Following last year, this year too we held a seminar to communicate online with our dealers," adding, "After the seminar concludes, a highlight video will be released through our official YouTube channel, so we ask for your great interest."
Meanwhile, Noroo Paint has launched the 'ESG Edition Golf Ball Package' in collaboration with SAINTNINE, Nexen's specialized golf equipment brand. The package consists of 8 golf balls coated with Noroo Paint's eco-friendly water-based paint and 6 golf tees made from natural bamboo. The package box was made using eco-friendly materials and printing methods.
This package was designed with a 'pop art' style featuring characterized paint cans and golf balls, targeting MZ golfers, who have recently become the main force in golf consumption. It is also composed of balls in a variety of colors such as white, fluorescent, light green, and yellow, further boosting its appeal in terms of both usability and design.
The two companies carried out this project to communicate ESG management to consumers more efficiently and in a friendlier way. To this end, they found the common ground in their ESG management philosophies and applied each brand's values and identity in creating the product. The ESG Edition Golf Ball Package is being sold in limited quantities at 'Colormate Mall,' Noroo Paint's official online shopping mall.