Experience the value of painting firsthand and create a one-of-a-kind custom item
Running through May 23, conveying the meaning of painting that elevates the value of everyday life
NOROO Paint is set to reshine a light on the value of painting through ‘NOROO Atelier,’ a space for customers to experience it firsthand.
The event runs on a dedicated website through May 23, and the website address and full details can be found on the NOROO Paint homepage, Instagram, and blog.
NOROO Atelier is designed as a space where visitors can experience the value of painting firsthand. Visitors can create a white container—a collaborative item made together with THOR by Trust, which is enjoying great popularity amid the camping boom—through their own painting design, and turn it into a one-of-a-kind container using the custom stickers provided. The item completed through digital painting can be saved as an image or shared via social media such as Instagram.
Customers who take part in the custom project of elevating the value of the item through painting will be entered into a drawing to receive one of 800 actual NOROO×THOR collaboration items, along with 10 types of custom stickers created together with illustrator and graphic designer Park Sang-hyuk. In addition, three participants selected for a special reward will receive a special item that faithfully replicates the container they created through digital painting. Creative custom designs will play a significant role in winning the special reward.
This year, NOROO Paint has proclaimed its new slogan, ‘[ ], Elevating Value. NOROO Paint,’ and is carrying out a variety of marketing activities that reflect on the inherent value of paint, which had been regarded as a mere medium. This event was planned to convey, through a firsthand customer experience, the meaning of paint that elevates the value of our daily lives by transforming a plain white product anew through painting.
The manifesto video capturing the essential value of paint released by NOROO Paint, along with target videos related to color, eco-friendliness, and functionality, recently achieved the feat of surpassing one million views, and the company plans to continue carrying out various activities to spread the value of paint and shift perceptions.