Located in Deogyang-gu, Goyang, 'Full House Interior' was selected as an outstanding Shinhan Wallpaper interior dealer despite the difficult economy. We met with Kim Yu-young, CEO of 'Full House Interior,' to hear the secret behind this success.
Continuous communication with customers drives strong performance. Full House Interior is a company that opened two years ago. Although this is not a very long period, it has achieved rapid growth in a short time. Underlying this has been CEO Kim Yu-young's responsiveness and communication skills. "Joining local communities such as online cafés and steadily engaging with customers—never missing points of dissatisfaction and providing quick feedback—helped build trust," said Kim, adding, "It is important to keep listening to consumers' opinions."
Shinhan Wallpaper pursues mutual growth with small business owners through home shopping broadcasts. Kim, who said she had been interested in Shinhan Wallpaper even before starting her business, also shared her thoughts on the products. "Eco-friendly products are now no longer a choice but an essential standard. In that regard, I think Shinhan Wallpaper is a trustworthy brand thanks to its eco-friendly certifications and rigorous quality control," she said. "Also, I trust the company because it launched Shinhan Wallpaper home shopping—an industry first for the wallpaper sector—and is working toward mutual growth with small business owners," she noted. At a time when concerns about sales loom large amid the difficult economy, Shinhan Wallpaper's home shopping broadcasts have served as a medium connecting consumers with retail stores. Kim expressed the view that such efforts by Shinhan Wallpaper "appear likely to bring about positive change in the local community."
Shinhan Wallpaper currently operates a system in which, when a consumer who has watched the home shopping broadcast requests an installation consultation, they are connected to a retail store in their area. Having already completed several installations through the home shopping broadcasts, Kim also expressed her aspiration to "continue to grow steadily through an aggressive sales strategy and honesty" by seizing this opportunity.
Meanwhile, Shinhan Wallpaper's home shopping broadcasts aired for three rounds from August to October, drawing a strong response from consumers, and the fourth round is scheduled to air in November on CJ O Shopping Plus. 031-965-2030