Kyungdong Navien's 3rd-Generation Carbon Mat Quality Promise; Home Shopping Broadcast Begins
'Kyutturami Will Keep Its Promise' — CF Featuring Actor Ji Jin-hee Unveiled
Kyutturami is showcasing the true value of its 3rd-generation carbon mat — which protects the safety, hygiene, and health of customers — through a new advertising campaign.
Kyutturami Co., Ltd. (CEO Kim Hak-soo) announced that it has unveiled a new CF for its 3rd-generation carbon mat under the theme 'Quality Promise' and has begun broadcasting on TV home shopping channels.
Since 2020, Kyutturami has led a generational shift in the heating mat market by launching its 3rd-generation carbon mat, which improves upon the harmful electromagnetic waves and fire risks of 1st-generation electric mats as well as the inconveniences of 2nd-generation water mats such as leaks, bacteria, water refilling, and washing.
Since then, the company has continued its quality innovation efforts each year with proprietary features including △ aramid carbon heating wires five times stronger than steel, △ an adapter-integrated smart temperature controller, △ user-customized sleep science, and △ premium fabrics made from eco-friendly materials — establishing the 3rd-generation carbon mat as the mainstream of the heating mat market.
The newly unveiled 3rd-generation carbon mat advertisement centers on the core theme of 'a promise of quality,' capturing on film Kyutturami's sincere commitment to protecting customers from the various worries associated with heating mats.
Opening with actor Ji Jin-hee's line, 'Kyutturami will keep its promise,' the ad continues with pledges to protect customers from concerns about electromagnetic waves, washing, and environmental hormones. It closes with the message 'We will keep our promise of quality,' pledging the responsibility and trust of a leading brand in the carbon mat market. Kyutturami's 3rd-generation carbon mat converts 220V voltage to low voltage (DC 24V at the mat) and has obtained Electromagnetic Field (EMF) certification, making it safe from harmful electromagnetic waves. The carbon heating wires, which have completed 800,000 bending tests, are secured using a special heat-compression method, allowing washing (up to five times) without concern for wire dislodgement. In addition, the mat fabric has completed △ radon and thoron testing and △ testing for children's textile products, so it can be used with peace of mind and without worry about harmful substances.