NOROO Group
Exclusive Supplier of Specialty Coatings
NOROO Group participated as the official fair partner (Frieze Seoul 2023 Fair Partner) of ‘Frieze Seoul 2023,’ the world-renowned art fair held at COEX in Seoul from September 6 to 9.
At this year’s Frieze Seoul, NOROO Group took part as the official sponsor of the ‘Frieze Stand Prize,’ awarded to the gallery with the best exhibition presentation. The sponsor was selected directly by Frieze’s global headquarters in London, UK.
In addition, NOROO Group served as an official partner for the second consecutive year following last year, creating a distinctive exhibition space by exclusively supplying colors selected by its in-house color consulting specialist ‘NOROO Seoul Design Studio’ (NSDS) and exhibition-specialized bespoke coatings developed by the NOROO Paint Central Research Institute.
This year, NOROO Group installed a specially built media wall so that visitors could experience NOROO’s original color content at the exhibition hall, screening ‘Paint It Suda’ signature content such as ‘Color Sound’ throughout the event period.
Frieze, the world-renowned representative art fair of the UK, is regarded as one of the ‘world’s three major international art fairs’ that lead the trends of contemporary art, alongside ‘Art Basel’ of Switzerland and ‘FIAC’ of France. To enter the rapidly growing Asian art market, it has been expanding the scale of its exhibitions since launching in Korea last year.
An official from NOROO Group stated, “As a global color specialist company, we aim to continue supporting a wide range of artistic activities and to establish ourselves as a company that provides cultural and artistic experiences and inspiration to customers around the world.”