PlusX (co-CEOs Yoo Sang-won, Lee Jae-hoon, and Lee Hyo-jin), a leading brand design consultancy in Korea, has opened ‘PlusX Showroom,’ a metaverse platform built on its own proprietary technology.
PlusX, which marks its 11th anniversary this year, explained that it created the platform as a cornerstone for evolving—amid a rapidly changing technological environment—into a collective that produces singular creative experiences that go beyond brand experiences. Going forward, PlusX expressed its ambition to deliver brand experience solutions grounded in the convergence of creativity and technology.
PlusX Showroom offers a virtual exhibition space where visitors can view works in an online environment. Comprising four spaces in total—three above-ground floors and one basement level—the showroom presents PlusX’s flagship projects to date, along with its record of awards won at home and abroad. The content delivers a dimensional, seamless experience tailored to a Virtual 3D environment. Whereas conventional vertical scrolling encouraged users to consume content in a fixed order, PlusX Showroom is designed so that users can freely explore and enjoy the space. In particular, the UI—featuring digital noise effects and a first-person-view navigator—is built as an intuitive interface, allowing users to quickly grasp and enjoy the virtual space much like a digital game.
To celebrate the opening of PlusX Showroom, the Plus X Bridge Game event was held on the showroom’s basement level. Going beyond simply conveying visual information, this space showcases an in-house game created to give users something to enjoy, and 20 people who completed the game’s mission received PlusX special goods.
