Cheonwoo Co., Ltd. Offers Steep Discounts Through Exclusive Consignment Sales of the Entire 'LIEU' Line by Sungchang Maru, Operates Sample Showroom

Reasonably Priced Domestically Produced Solid Wood Flooring

Cheonwoo, a specialist in 'Summit' flooring, began with the distribution of plywood lumber and has been introducing its own flooring brand 'Hanamaru.' Recently, it launched a value-line solid wood floor to expand its product lineup.

Cheonwoo CEO Woo Hyo-young previously worked at a plywood manufacturer developing the plywood that determines flooring quality. Drawing on this expertise and know-how, he developed the company's own flooring brand 'Hanamaru' and introduced it to the domestic flooring market.

Cheonwoo's flagship product, Hana Gang-maru (laminate flooring), comes in 'Rena (7.5㎜)' and 'Light (6.5㎜)' versions, featuring 12 patterns favored by consumers. In addition, following the recent industry trend in which the premium solid wood flooring market is expanding on the heels of laminate flooring, Cheonwoo developed and launched the Hana solid wood floor 'Summit (1.2㎜).' The newly introduced solid wood floor 'Summit' is a domestically produced product—a value-line solid wood floor that preserves the natural feel and texture of real wood grain while boasting a reasonable price point. 'Summit' was launched in 8 trendy patterns, and in line with current trends a wide-format product is set to be introduced. The company also plans to release solid wood flooring products in 2㎜ and 3㎜ thicknesses to expand its product range and broaden consumer choice.

Cheonwoo CEO Woo Hyo-young said, "As price competition among laminate flooring products has intensified and consumer demand for value-line solid wood flooring has grown, we launched a reasonably priced solid wood flooring product."

In addition to Hana Gang-maru and Hana solid wood flooring, Cheonwoo carries a wide range of building materials—including Hana PP adhesive blocks, built-in wardrobes, kitchen furniture, wallpaper, boards, molding (doors), and lumber—providing total interior services. CEO Woo Hyo-young said, "To establish a stable position and grow in the domestic flooring market, you need not only material know-how but also differentiated product quality. To that end, our company continuously strives to develop new items and to file patents for the differentiation that only we can offer."

On top of this, Cheonwoo is preparing an SNS promotional campaign in 2021 to raise awareness of the 'Hanamaru' brand and expand its B2C market, with plans to actively leverage it to improve consumer accessibility.

Stable Material Supply Through Consignment Sales of 'LIEU' Flooring

To overcome recent difficulties in sourcing raw plywood materials and to ensure a stable supply of products, Cheonwoo has taken on the entire 'LIEU' line by Sungchang Maru on consignment and is offering it to consumers at steeply discounted prices. When Sungchang Enterprise—which had run its flooring business under the LIEU design brand—wound down that business, Cheonwoo took over the sales rights in the second half of last year to about 132,200㎡ (approximately 40,000 pyeong) of flooring products and has been supplying them to the market at reasonable prices. Currently, about 100,000㎡ (approximately 30,000 pyeong) of inventory remains, spanning a variety of patterns and specifications—from 75㎜ ondol (radiant-heat) flooring to 105㎜ brushed flooring, design flooring, and solid wood flooring. Cheonwoo operates product-specific sample rooms at its Incheon warehouse so that consumers can see the colors and designs of the products firsthand. In addition, customers can view the premium natural wallpaper and furniture that were supplied under the LIEU design brand, which are available for sale and distribution at low prices.

Cheonwoo CEO Woo Hyo-young said, "We are closely watching the unstable flooring supply situation caused by the recent supply instability and sharp price increases in raw plywood materials. In response, by supplying plywood flooring at an affordable price, we aim to secure a stable material supply and provide competitive plywood flooring. It is supplied at a discount of more than half off the existing flooring price—cheaper than sheet flooring, laminate flooring, or deco tile."

Meanwhile, Cheonwoo is a company that continuously strives to diversify related businesses and develop new ventures based on its construction and interior interior/exterior materials business, offering total service from importing and manufacturing to distribution. It maintains its headquarters and warehouse in Jeongseojin, Seo-gu, Incheon, and operates a factory in Gwangju, Gyeonggi-do. 032-423-3433