Evezary
Unveils Some 100 New Products
Evezary, a total sleep care brand, held an on- and offline new product review and order meeting from June 10 to 13, showcasing some 100 bedding products for this year's fall/winter season.
Evezary's review and order meeting is a biannual event at which the company unveils its new products and business strategy to some 400 dealerships nationwide. Held under the title "Meet Every Blanket in the World," this review and order meeting saw Evezary present second-half new products with an even greater variety of designs, materials, and price ranges. Evezary also announced its major business plans for the second half, including the expanded application of hotel-style bedding and natural materials as well as the strengthening of its comparison-experience consulting service.
First, Evezary is revamping an existing brand to launch "Pure-SIF," a premium brand centered on hotel-style bedding, and will roll out a wide range of new hotel-style bedding products. As more customers prefer hotel-style bedding for wedding and gift purposes, the aim is to broaden the range of choices by diversifying its hotel-style products featuring solid single-color patterns.
Reflecting the steadily growing interest in natural materials and the value-consumption trend, the company is also strengthening its wool product lineup. Wool is a natural functional material that is light in weight and maintains an appropriate body temperature, making it usable throughout all four seasons. Evezary will release new products that use high-quality 100% Australian wool as filling and high-density cotton for the covers. At the same time, the company plans to introduce bedding made of Tencel, a material extracted from the eucalyptus tree that is prized for its softness and strong moisture-regulating properties.
In the second half of this year, Evezary will also strengthen the comparison-experience consulting service of Sleep&Sleep, its in-house sleep specialty brand. First, it plans to hold a best-practice contest for the comparison-experience consulting service, in which dealerships nationwide will take part. Under this plan, dealerships will share consulting service know-how with one another, promoting the shared growth of both the dealerships and the head office.