Samhwa Paints & a Dessert Brand

Seven Bold Colors Applied

Samhwa Paints Industrial Co., Ltd. is carrying out a collaborative marketing campaign together with CIC FNB, a foodservice brand developer.

CIC FNB is a foodservice brand developer that has recently gained great popularity among the younger generation, best known for Maltong Donut and Dirty Trunk in Paju, Gyeonggi Province. Samhwa Paints planned the collaboration with CIC FNB to offer younger customers a fresh trend and an enjoyable experience, and to connect with them as an approachable brand.

The collaboration runs until April 30 at 'However Yeonnam,' located in Yeonnam-dong, Mapo-gu, Seoul, under the theme 'FIND YOUR COLOR.' This collaboration, bringing together Samhwa Paints' color-rendering technology and CIC FNB's original concept, is expected to draw great popularity centered on the younger generation.

The 'However Yeonnam' store features Samhwa Paints' eco-friendly paint 'I Think' and its highly durable 'Epocoat Flooring.' A striking mood with a twist was created using seven bold colors across the exterior and interior spaces and furniture, and paint cans were used as décor to give the space a hip atmosphere.

In addition, a limited-edition dessert available only during the collaboration period will be unveiled. The collaboration dessert is a performance bakery menu item eaten by pouring colorful cream over it, sold in a limited quantity of just 40 per day. A striking paint-can display area and a self-photo booth where visitors can capture precious life shots have also been set up, and the venue is expected to be highly popular as a social media photo spot.

In line with this, Samhwa Paints is holding a commemorative collaboration event until April 30. Each day, the first 30 customers who post about the 'However Yeonnam' store on social media will receive free coffee, dessert, and more. In addition, the best reviews will be selected and awarded AirPods Max. Detailed event information can be found on Samhwa Paints' Instagram and blog.

▲ The 'However Yeonnam' store created in collaboration with Samhwa Paints