On July 1, Hanssem Co., Ltd. achieved 4,300 calls—its highest record ever—during the debut broadcast of the 'Hanssem Moving Premium Service' on Lotte Homeshopping, which offers customers preparing to move a package deal including furniture, sliding doors, and full-service moving.
Hanssem designed this broadcast so that customers preparing to move could easily get ready for their move by purchasing essential products such as furniture, sliding doors, full-service moving, and move-in cleaning as a package.
The broadcast applied to home shopping the services from the 'Hanssem Move-In Online Expo,' which launched in April. That service had been limited to customers newly moving into some 100 apartment complexes nationwide, but for this broadcast only, the scope of the service was expanded to include all customers preparing to move.
In this broadcast, Hanssem offered a package consisting of Hanssem sliding doors, Hanssem curtains, full-service moving, and move-in cleaning services at a discount of up to 38%. In addition, purchasing Hanssem furniture alone qualified for a discount of up to 10% depending on the purchase amount. After applying for the service, customers could receive discount benefits for up to six months.
Hanssem noted that, given how many things there are to attend to when preparing to move, being able to prepare for a move in one stop at a discounted price appears to have been the factor that drew customers' interest. The company said it had confirmed strong demand for the moving package and plans to run additional broadcasts during the second half of the year.