Hanwha L&C has drawn industry attention by installing its premium windows in the model house of 'Gwacheon Wooverfield,' a reconstruction apartment complex at Gwacheon Jugong Complex 2, developed by a consortium of SK Engineering & Construction and Lotte Engineering & Construction. This marks the first case in which Hanwha L&C has applied overseas windows to a large-scale domestic apartment complex since it established a comprehensive partnership last year with 'REHAU,' one of Germany's top three PVC window manufacturers.
The product Hanwha L&C applied first is a Korean-style premium panel-division window that not only offers high thermal insulation performance but also enhances the view by eliminating the guardrail. This hybrid window, rated Grade 1 in energy consumption efficiency, features exterior coloring that enhances the building's aesthetic form, along with anodized aluminum handles that showcase the character of a high-end window. According to the company, it is a premium window that combines German sturdiness, European-inspired design, and the convenience of domestic users. The company expects to satisfy residents by delivering, without compromise, the quality and service of 'REHAU,' the renowned German window brand that applies strict processing, installation, and quality standards.
Nils Wagner, President of REHAU's Asia Business Division, who personally visited the site on the opening day of the model house, shared his thoughts: "We have worked hard together with our partner Hanwha L&C to reach Korean customers," adding, "Through the success of this project, we want 'REHAU,' with 60 years of window expertise, to solidify its position as a luxury window brand in the Korean market." This is also a passage that gives a sense of just how great REHAU's headquarters' expectations are for the Korean market.
As high-end strategies have recently become something of a trend, centered on reconstruction apartment complexes, there is a growing tendency to emphasize premium materials that can catch the eye of genuine buyers. Judging that demand for premium products will continue to increase, Hanwha L&C plans to take the lead in pioneering a luxury residential culture by focusing on expanding sales to large-scale reconstruction complexes, high-end homes, and villas, beginning with Gwacheon Wooverfield.