Hyundai L&C, a total living interior company, has unveiled its first TV commercial produced since joining the Hyundai Department Store Group, taking a major step forward in strengthening its branding.
To imprint the L&C name and corporate image on consumers, Hyundai L&C borrowed the mambo music from the film 'Days of Being Wild' to create a jingle whose lyrics feature a familiar melody and the concise repetition of the brand name, capturing consumers' attention while also delighting their ears.
This commercial focuses on conveying the image of the 'modern interior life' that Hyundai L&C pursues—through its products and the people who enjoy them—and on allowing that image to naturally transfer to Hyundai L&C.
Meanwhile, unlike the commercials of other interior brands, this advertisement does not feature a famous model. Instead, by showing Hyundai L&C's products up close, the products themselves appear to take on the role of advertising models. This reflects Hyundai L&C's confidence in seeking to be recognized for its products rather than relying on a model's image.
The 'modern interior life' that Hyundai L&C speaks of refers to the experience of everyday living being transformed into cultural living through interior design. Just as the home today has evolved beyond a mere space for food, clothing, and shelter into a cultural space, interior design is a service that helps people enjoy cultural living at home.
Hyundai L&C never stops striving to let consumers experience 'modern interior life' for themselves. In addition to continuously improving its flagship products already beloved by consumers, the company pursues a total living interior service in which Hyundai L&C directly provides everything from consulting to construction and after-sales service in one place.
Hyundai L&C stated, "We hope you will see for yourself the value of the 'modern interior life' that Hyundai L&C pursues through this new commercial," adding, "However, be careful—after watching this ad, you may find yourself humming the jingle without even realizing it."