Hyunwoo Trading Supplies the 'PURO Digital Direct-Flush Toilet'

Featuring a compact 530 mm size that can be installed in small bathrooms; recent stock has been selling out quickly

Hyunwoo Trading Co., Ltd. (CEO Kim Jung-ho), a bathroom distribution company with a long history, has joined hands with bathroom materials manufacturer Beomhan Industrial Co., Ltd. (CEO Kim Young) to supply bathroom products that are well suited to the domestic bathroom environment.

Hyunwoo Trading is actively distributing Beomhan Industrial's 'PURO' products—which allow efficient installation in small bathrooms and restrooms—throughout the domestic market. The 'PURO Digital Direct-Flush Toilet' launched by Beomhan Industrial is a tankless one-piece toilet with an overall length of just 530 mm, making it installable in a bathroom of any size. Apart from the overall dimensions, all detailed specifications are identical to those of a standard toilet, so there is no inconvenience in use, and a standard bidet can also be fitted.

In addition to its optimized dimensions, the product achieves 'water saving,' delivering 20–40% greater savings than the 6-liter eco-certification standard. The product uses 4.8 liters of water for solids and 3.5 liters for liquids, and under the water-saving grade system that the Ministry of Environment is about to implement, it averages 3.98 liters, meeting the requirements for Grade 1 and also earning additional points under the green building certification system (LEED). While it uses less water, its cleaning power has been enhanced. The PURO toilet's powerful tornado-style direct flush completely cleans the interior of the bowl with no blind spots. Because it relies on high-pressure direct-flush water pressure rather than tank water pressure, its drainage performance is also excellent.

Hyunwoo Trading CEO Kim Jung-ho explained, "The PURO toilet is the world's smallest toilet and can be installed even in tight spaces, so it can be proposed for places where standard toilet installation is difficult due to narrow restroom layouts—such as urban-style residences, small studio apartments, officetels, and public restrooms—and since its plumbing position is identical to that of existing toilets, it is competitive in the remodeling market." He added, "The PURO toilet, which is also characterized by its simple design, is a sustainable, growth-type item whose supply stock has been selling out quickly since full-scale marketing activities began recently."

Another main item from Beomhan Industrial handled by Hyunwoo Trading, the 'PURO Blue Eco-Friendly Lead-Free Bronze Faucet,' is drawing attention as an item with high growth potential as domestic consumers increasingly value eco-friendliness. The product uses lead-free bronze rather than inexpensive brass, lowering its lead (Pb) content and thereby fundamentally blocking lead exposure that could leach out through the spout. Unlike existing faucets, which chemically eco-coat the internal passages such as the spout, this product's material itself is safe, allowing permanent use without concern over harmful metals. In particular, as a product incorporating patented technology, it adds silicon instead of tin, making casting and post-processing easier and enabling supply at a reasonable price.

Founded in 1975, Hyunwoo Trading is a bathroom distribution company that, as its long history attests, has led the diversification of bathroom culture as part of Korea's construction development. Having introduced cutting-edge bathroom designs and functions to Korea and supplied many ideas to the domestic bathroom market, Hyunwoo Trading's product selection capability is already recognized within the industry. Currently, it supplies a wide range of bathroom products, including the imported brands German steel enamel bathtub 'BETTE,' Italian ceramics 'DISEGNO CERAMICA,' German faucet 'GROHE,' Italian faucet 'FIMA,' German bathroom accessories 'WAGNER,' German bathroom plumbing materials 'VIEGA,' and German bathroom accessories 'EMCO,' as well as American Standard, Daelim B&Co, and Royal & Company.

In particular, the company does not stop at supplying bathroom products with differentiated designs and functions that lead bathroom culture; it also operates a responsible management system covering everything from on-site delivery after the sale to logistics and after-sales service, so that consumers can use the products with peace of mind. Among the domestic bathroom products handled by Hyunwoo Trading, for Royal & Company products the company is certified as the entity in charge of after-sales service within Gangnam-gu, possessing the management capability to respond to problems arising during use.

Based on trustworthy corporate activities spanning from supply to after-sales service, Hyunwoo Trading operates products applicable to major projects of construction and interior firms. Major projects include premium hotels and resorts such as the Four Seasons Hotel in Jongno, the IFC Hotel in Yeouido, the JW Marriott Hotel in Dongdaemun, the new Amorepacific headquarters building in Yongsan, the Hanyang Apartment reconstruction in Seocho, the new CJ headquarters building in Namsan, the Hilton Hotel in Busan, the Mercure Hotel in Ulsan, the Sun Cruise Hotel remodeling project in Jeongdongjin, the Haevichi Resort in Jeju, Ocean Star in Jeju, and the Teddy Palace Resort in Jeju. Hyunwoo Trading intends to continue contributing to the development of bathroom culture by supplying effective bathroom products that combine design and functionality. 02-547-3522

▲ 'PURO Digital Direct-Flush Toilet'

▲ 'PURO Blue Eco-Friendly Lead-Free Bronze Faucet'

▲ German Steel Enamel Bathtub 'BETTE' Since 1952, BETTE has manufactured premium bathroom products from steel-titanium alloy enameled with pure natural materials. Mainly used as hotel bathtubs, BETTE enamel bathtubs are resistant to heat and scratches and free from concerns about bacterial contamination. They produce one-of-a-kind products in a wide range of colors and sizes that inspire every bathroom design.

▲ German Steel Enamel Bathtub 'BETTE'

▲ German 'BETTE'

▲ German Bathroom Accessories 'EMCO' A manufacturer of bathroom equipment and accessories with a focus on functionality and exclusive design, its product range includes not only accessories, mirror cabinets, functional modules, lighting, and cosmetic mirrors, but also washstand and wash unit solutions.