Actress Shin Min-a vividly conveys reviews from real Hugreen users
Highlighting the strengths of flagship products such as the 'Auto Ventilation Window Pro' and the 'Glass Railing Window'
Hugreen, the building materials brand of Kumho Petrochemical, has unveiled a new advertisement featuring actress Shin Min-a.
Under the theme 'Living with Hugreen: A Report,' Hugreen's newly released advertising campaign features Shin Min-a—chosen as the brand's model for the sixth consecutive year—introducing the stories of people who have used Hugreen firsthand. In particular, Shin Min-a vividly conveys cases in which various people—an architect, a homemaker, a newlywed couple, and more—resolved everyday inconveniences through Hugreen, while her fresh appearance further emphasized her approachable image.
First, an architect living on a lower floor had concerns about ventilation, but said those worries were resolved thanks to Hugreen's 'Auto Ventilation Window Pro.' The 'Auto Ventilation Window Pro' is equipped with an AI smart sensor that analyzes indoor air and automatically assists with ventilation when needed, even while the window remains closed. As a lower-floor resident who finds it difficult to open windows, the architect recommended the 'Auto Ventilation Window Pro.'
Next, a homemaker raising two children appeared, explaining that she had constantly nagged out of fear that her children's hands might get caught while opening and closing windows, but that her worries disappeared after switching to Hugreen windows. Hugreen windows incorporate 'Easy Open' and 'Soft Closing' functions, allowing windows to open effortlessly and to slow down as they close.
The last to appear was a newlywed couple who, spending much of their time in the living room, moved to a home with a great view, only to feel frustrated by the thick window bars. In the end, they chose Hugreen's 'Glass Railing Window,' which replaces steel railings with glass to provide both safety and a great view, and said they recommend it because it lets them enjoy an unobstructed vista.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Division, said, "This advertisement vividly captures reviews from consumers with diverse lifestyles who have used Hugreen firsthand, so I expect many people will relate to it," adding, "We will continue to strive to solve customers' everyday concerns and enhance the quality of their lives."
The Hugreen advertising campaign video can be viewed on Hugreen's official YouTube channel and is also being broadcast on TV.
Meanwhile, Hugreen is a portmanteau of Humanism and Green, and is Kumho Petrochemical's building materials brand that considers both people and the environment. Placing respect for humanity as its highest value and based on a brand philosophy of living in harmony with nature, Hugreen is committed to realizing a beautiful and comfortable residential culture. More detailed information on this can be found on Kumho Petrochemical's official Hugreen website (www.hugreen.kr).