Fifth consecutive win, earning high marks for consumer-tailored services
'My Window Creation SYNC' and CG videos maximize user convenience
Hugreen, the building materials brand of Kumho Petrochemical, has won the Grand Prize in the metals and chemicals category at 'Web Award Korea 2024' for the fifth consecutive year.
Hosted by the Korea Internet Professional Association (KIPFA), 'Web Award Korea' is Korea's most prestigious website evaluation and awards ceremony, in which a panel of 4,000 internet professionals selects and honors the most innovative and outstanding websites. Each year, it announces the winning entries by corporate sector based on results across 18 evaluation indicators spanning six categories, including service excellence and UI design.
Hugreen was able to win the Grand Prize for five consecutive years, from 2020 through this year, because its services—which enhance consumer convenience—and its intuitive yet refined design received high praise. The brand was recognized for focusing on consumer-centered experience design and providing a consistent user experience (UX) across its products and services as a whole, thereby further solidifying trust between the brand and its customers.
In particular, the launch of consumer-tailored services alongside the website renewal earned high marks. Introduced with the website renewal, the 'My Window Creation SYNC' service maximizes consumer convenience by recommending suitable Hugreen products once the user selects their housing type and the space where windows are to be replaced, while simultaneously connecting them to self-estimates and installation consultations all at once and recommending Hugreen windows tailored to the customer's lifestyle. Thanks to this improved consumer convenience, the number of users of the 'My Window Creation SYNC' service is growing very steeply compared to the previous 'My Custom Windows' service.
In addition, CG videos were significantly expanded so that consumers can easily understand the functions and features of the windows. Beyond providing information, the differentiated video content strengthens visual impact and broadens opportunities for a positive brand experience. On top of this, the sophisticated animation effects drew consumers' interest, and the interactive experience it offered also received favorable reviews.
Heo Kwon-wook, head of the Building Materials Business Division at Kumho Petrochemical, said, "We have achieved the remarkable feat of winning the Web Award Korea Grand Prize for five consecutive years, receiving high praise for the website's design and its content that enhances consumer convenience," adding, "Going forward, we will continue to improve and develop the website to deliver a user-centered experience."
Meanwhile, Hugreen—a portmanteau of 'Humanism' and 'Green'—is Kumho Petrochemical's eco-friendly building materials brand that considers both people and the environment. Placing respect for humanity as its highest value and drawing on a brand philosophy of living in harmony with nature, Hugreen strives to realize a beautiful and comfortable residential culture. More detailed information on this can be found on Kumho Petrochemical's official Hugreen website (www.hugreen.kr).
▲ Hugreen won the Grand Prize in the metals and chemicals category at 'Web Award Korea 2024' for the fifth consecutive year.