Records an average annual B2C sales growth rate of 30% over the three years since 2023
Annual advertising campaigns such as 'A Life Lived with Hue Green Report' prove effective
Sales in the window B2C segment of Hue Green, Kumho Petrochemical's building-materials brand, have increased for three consecutive years.
Since fully launching its retail window business in 2022, Hue Green has recorded average annual sales growth of more than 30% over the three years from 2023 through this year. This is the result of expanding sales from B2B operations centered on special-order projects such as new construction and reconstruction into the B2C market in line with rising remodeling demand, while rolling out marketing that strengthened points of contact with consumers.
Among these efforts, the advertising campaigns Hue Green has run each year proved especially effective. First, the brand emphasized its premium image by featuring actress Shin Min-a as its model for six consecutive years, building recognition to the point that its windows became known as the so-called 'Shin Min-a windows.'
In particular, the 'A Life Lived with Hue Green Report' campaign, which began this past March, drew consumer empathy as Shin Min-a vividly shared real-life reviews of using Hue Green products. According to an advertising effectiveness survey, overall favorability toward the campaign rose by an average of 66%, and it attracted strong interest, with related cumulative YouTube views surpassing 14 million over eight months.
Hue Green also expanded its consumer touchpoints through a marketing strategy spanning both online and offline channels. This past September, a YouTube live broadcast featuring comedian Lim Woo-il introducing Hue Green's flagship windows drew great attention, reaching a cumulative audience of 500,000 viewers.
Last month, the brand held a renewal opening of its showroom in Gangdong-gu, creating a space where visitors can experience Hue Green products firsthand. At the Hue Green showroom, visitors can see the full product lineup, including the premium 'Automatic Ventilation Window Pro' and the 'PF Board' insulation. In particular, visitors can try out accessories such as window handles as well as window safety features like Easy Open and Soft Closing, deepening their understanding of the products. In addition, those who watch a prior consultation are offered customized interior consulting from window and interior experts, including showroom tours and product explanations.
Heo Kwon-wook, head of Kumho Petrochemical's building-materials business division, said, "As a result of focusing on marketing activities that resonate with consumers, sales in the B2C segment are showing continued growth," adding, "Since Hue Green has become known on interior-related social media channels as a 'value-for-emotional-satisfaction' window that meets both premium standards and quality, we will strive to offer products of good quality."