Kumho Petrochemical's building-materials brand 'Hugreen' unveils TV commercial
Delivering Hugreen's brand value through the message 'The Most Today's Window'
Kumho Petrochemical (Chairman and CEO Park Chan-koo) announced that it is unveiling 'The Most Today's Window,' the new 2021 TV advertising campaign for its building-materials brand 'Hugreen.'
Last year, Hugreen raised the topic of the value of windows under the theme 'The Communicating Window,' and in this TV commercial it plans to emphasize its brand identity as the most forward-looking window. In particular, Hugreen conveys its core message of a window suited to an era in which people cannot open their windows freely—namely, 'The Most Today's Window.'
Kumho Petrochemical explained that as consumers spend more time at home, the role of the window as an independent space is growing ever greater. Accordingly, the company expects growing interest in Hugreen products such as its automatic ventilation window, which automatically draws in fresh air even when the window is closed; its hidden-rail window, whose concealed rail structure makes drainage and cleaning easy; and its wide-view window, which offers a broader field of vision.
Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Business Division, said, "We have high expectations, as this commercial allows us to convey Hugreen's differentiated value through even more impactful visuals," adding, "Through this advertising campaign featuring actress Shin Min-a, we will continue our efforts to reach consumers in an even more approachable way."
Meanwhile, Kumho Petrochemical Hugreen's 'The Most Today's Window' commercial can be seen not only on TV channels such as terrestrial and cable broadcasts, but also on online channels including social media and YouTube, as well as on the official Hugreen website (https://www.hugreen.kr) and its YouTube channel.